Strategic Sales Development Representative (SDR)

Location: Fully Remote

Hours: Full-Time | Monday–Friday | EST Business Hours

Target Candidates: Global / Offshore (e.g., South Africa, LATAM) 

Target Target Compensation: $2,000–$3,000/month Base Salary + Performance Commission

About the Company

We are an innovative, fast-growing B2B SaaS startup backed by seed funding. Our platform helps enterprise and mid-market organizations maximize revenue by identifying hidden revenue leaks, quantifying upside potential, and delivering actionable insights that fuel data-driven growth. Selling directly to VP and C-level decision-makers with average contract values (ACV) around $100k/year, we operate at the intersection of high-value solution selling and modern go-to-market technology.

Role Overview

This is not a traditional transactional appointment-setting role. We are seeking a high-caliber, strategic Sales Development Representative (SDR) to act as a true partner to our founding team.

As a early member of our sales organization, you will own the end-to-end top-of-funnel engine. You will be responsible for taking early-stage outbound playbooks, executing them with surgical precision, analyzing performance, and iterating to optimize conversion. Beyond outbound prospecting, you will partner directly with the co-founders to launch, test, and sequence high-intent inbound channels (e.g., post-conference leads, paid digital campaigns).

The ideal candidate possesses deep executive presence, strong business acumen, and a passion for building systems from scratch in an agile, startup environment.

Key Responsibilities

Strategic Outbound Execution & Playbook Optimization

• Own top-of-funnel pipeline generation, engaging enterprise and mid-market buyers (Directors, VPs, and C-Suite) across strategic target accounts.


• Execute multi-channel outreach utilizing email, LinkedIn Sales Navigator, phone, and cold touches tailored to high-value decision-makers.


• Analyze initial outreach playbooks, gather market feedback, and continuously jam with the founders to refine targeting, value props, and messaging sequences.


• Experiment with outbound variations, identify what resonates, and help build repeatable, scalable GTM playbooks.

Inbound Channel Sequencing & Lead Engagement

• Partner with the leadership team to rapidly follow up with and convert leads generated from new acquisition channels (e.g., event/conference lists, paid media, strategic initiatives).


• Design, implement, and run tailored follow-up sequences to convert high-intent inbound inquiries into qualified executive demos.

Account Research & Consultative Outreach

• Conduct deep research on target organizations to identify revenue leakage points and align our platform's value proposition with executive-level priorities.


• Craft highly customized, business-outcome-focused messaging—moving past superficial feature pitches to establish immediate credibility.

Modern Sales Tech Stack Optimization

• Drive daily prospecting workflows using Amplemarket, Attio CRM, and LinkedIn Sales Navigator.


• Leverage advanced AI productivity tools (ChatGPT, Claude, etc.) to enhance research depth, personalize outreach at scale, and streamline operational tasks.


• Maintain strict CRM hygiene and maintain clean data to support accurate pipeline forecasting.

Key Performance Indicators (KPIs)

• Qualified Demos Booked: Number of high-fit executive meetings held on founder calendars.


• Pipeline Value Created: Total dollar value of qualified sales opportunities generated.


• Sequence & Campaign Conversion Rates: Continuous improvement of open, reply, and conversion metrics across playbooks.


• Playbook Development: Tangible contribution to testing, documenting, and scaling outbound and inbound GTM motions.

Required Qualifications

• 2–5 years of experience in Sales Development, Business Development, or B2B SaaS Sales.


• Proven track record of cold outreach to enterprise or mid-market executive buyers (VP/C-Level).


• Exceptional written and spoken English communication skills with strong executive presence and consultative phrasing.


• Hands-on experience executing outbound campaigns in early-stage or rapidly evolving environments.


• Proficiency with modern sales engagement tools (Amplemarket, Apollo, Outreach, or similar) and CRMs (Attio, Salesforce, HubSpot).


• Comfortable operating in a fast-paced seed-stage environment with shifting priorities and unstructured playbooks.


• Willingness to work aligned with US Eastern Standard Time (EST) hours.

Preferred Qualifications

• Prior experience in early-stage/seed startups where you helped build or refine GTM processes rather than just following existing scripts.


• Hands-on experience leveraging AI platforms (ChatGPT, Claude) to accelerate prospecting, account research, and copy drafting.


• Experience selling high ACV platforms ($50k–$100k+ ARR).

What We Offer

• Direct Access & Mentorship: Work side-by-side with our founding team to shape the company's core GTM strategy.


• Impact & Growth: Foundational position with substantial autonomy and career growth potential as the team scales.


• Modern Tooling: Full company-sponsored access to premium AI platforms and cutting-edge sales tech tools.


• Flexibility: Fully remote work culture.