Senior Account-Based Marketing Manager

Senior Account-Based Marketing Manager

Location: Remote (US-based) Compensation: $150K base Full-time | B2B SaaS | Medical Education

1. The Opportunity

You are a Senior ABM Manager with at least five years of experience and a track record of building and running account-based playbooks that actually generate pipeline.

Your role is to own our go-to-market motion across roughly 140 named accounts in the global medical association space — US and EU. You will be both the architect and the operator: you design the strategy, you tier the accounts, you build the plays, and you run them yourself. The goal is to turn account intelligence into booked calls and booked calls into closed revenue.

You will work directly with the founder and CEO. You own your accounts and everything about them.

2. Who We Are

Evermed is a B2B SaaS company serving some of the biggest and most trusted medical associations in the world — the American College of Cardiology (ACC), ACEP, CHEST, NASS, and others — with a Netflix-style video education platform. Evermed’s technology enables doctors form over 120 countries to stay up to date and provide better patient care. 

We are roughly 20 people, have reached product-market fit and we are now scaling. Small enough that everyone has real autonomy and creative impact and large enough to offer stability and scale without the chaos of early-stage. Founder-led, with direct access to the people who make decisions.

3. This Is For You If... / This Is NOT For You If...

This is for you if:

• You are both a builder and a strategist. You design the play and you run it. You don't hand strategy to someone else to execute, and you don't execute without thinking it through.
• You tier your accounts and adjust your approach accordingly. Tier 1 gets personalized, high-touch, one-to-one plays. Tier 2 and 3 get relevant, yet more scalable sequencing. 
• You treat copy as a first-class craft. You write well. You edit well. In a universe of 140 accounts, every word matters.
• You are account-obsessed. You read strategic priorities and leadership announcements from a target association and find three relevance angles. You see a CEO's recent podcast and turn it into a personalized outreach before anyone asks you to.
• You own outcomes, not outputs. You don't celebrate a sequence going live. You celebrate a discovery call booked with the right person at the right account.
• You thrive with a high level of autonomy. You don't need daily direction. You bring the playbook, you pressure-test it, and you move.

This is NOT for you if:

• You need a full team to execute. This is a hands-on IC role. You will have the founder as your closest collaborator and a marketing coordinator for smaller tasks.
• You are narrowly focused on automation and tooling, or narrowly focused on copy and creativity — but not both. This role requires the full stack.
• You hand strategy to others for execution. There is no one to hand off to yet. 
• You need validation before moving. We move fast. We expect you to have a strong point of view, test it quickly, and act.

4. What You'll Own

A. Account Strategy Own the full 140-account global universe — US and EU. Tier and prioritize accounts, build account plans that go beyond a name and a logo, and map the buying group: who matters, who decides, who champions, who blocks. Use our signal intelligence system (in active build), Clay, Firecrawl, and primary sources to stay ahead of every priority account.

B. Outbound and Engagement Run cold email programs in Instantly. Tier 1 accounts get personalized, relevance-first plays; Tier 2 and 3 get tighter, more scalable sequences. Own LinkedIn outbound via HeyReach or equivalent: connection campaigns, message sequences, and one-to-one video plays for top accounts. Direct mail and executive gifting for our most strategic accounts. One-to-one ABM ads on LinkedIn with custom landing pages and Screen Studio video demos.

C. Content and Collateral Create and adapt the assets that make the motion work — case studies, short and long-form videos, white papers, one-pagers. You are not just distributing existing content. You are building what we need to crack the accounts on your list.

D. Our Killer Offer We have a 3-minute custom video demo offer that has driven much of our growth to date. You will own and expand it — as a mid-funnel asset, as a LinkedIn DM payload, as an ABM ad CTA. Because we are a video platform, our outbound should look like nothing else hitting these inboxes.

E. Pipeline and Measurement Own Pipedrive hygiene for the ABM motion: stage, source, account, owner, next action — clean and current at all times. Weekly reporting on what's working, what isn't, and what's next. Closed-loop attribution on which plays generated which conversations.

5. Success in the First 60 Days

By the end of your first 60 days, you are expected to:

• Have a fully tiered account map of the US and EU universe with clear prioritization logic and a strategy for each tier
• Demonstrate a solid understanding of the niche — the associations, their buyers, their buying cycles, and what moves them
• Have at least one active outbound sequence live with early performance data
• Have brought a point of view — a playbook shaped by your experience — on what the right ABM motion looks like for Evermed
• Be seen as the owner of this function, not someone who needs daily management

6. How Your Performance Will Be Measured

• Meetings booked with qualified, named accounts (primary)
• Pipeline generated — opportunities opened in Pipedrive with source attribution
• Account coverage — percentage of Tier 1 accounts with active, personalized touchpoints
• Sequence performance — open rates, reply rates, positive reply rates by campaign
• Communication quality — the clarity, precision, and professionalism of your written outreach and video assets

7. Must-Haves

• Experience: 5+ years in B2B marketing, with at least 2 years owning a named-account ABM motion. You can point to a specific deal or campaign where your work moved the needle.
• Hands-on with the tools: Instantly, Clay, LinkedIn outbound platforms, Firecrawl, Pipedrive or equivalent. You are in the tools, not above them.
• Writing and communication: Flawless written English is non-negotiable. Comfort with video — recording Looms, Screen Studio demos, short-form video assets — is a strong plus.
• Location: Remote, US-based, with the ability to cover US Eastern hours.

You do not need medical or association industry experience. We can teach you the niche. We cannot teach you taste.

8. Culture and How We Work

Small team. Big clients. No politics, no silos, no bureaucracy. Direct access to the founders. High standards, honest feedback, and a shared commitment to building something that lasts.

Your work matters beyond the pipeline. When a great outbound message gets the right person on a call, it eventually ends up contributing to how physicians stay current — and that affects patients.

9. How to Apply

Submit your resume and a 3–5 minute Loom video addressing:

1. The Account: Pick one account that you had success with and feel proud of breaking into — how were you able to do it? 
2. The Craft: Share one piece of outbound copy or a campaign you're proud of. Tell me why it worked — or why it didn't.
3. Tools: What is your favorite ABM tech tool and why?
4. The Fit: Why this role, why now, why you?

We move quickly when we find the right person.