Senior Brand Manager, Integrated Marketing

Salary Range $128,750-$160,950 per year 

Purpose of Position

The Senior Brand Manager, Integrated Marketing, is a strategic, insightful, and creative brand builder and storyteller who plays a critical role in translating marketing strategy into integrated campaigns that drive brand equity, sales, and ROI.

Essential Job Functions

Brand Strategy & Execution

• Lead and develop brand positioning, messaging, and equity across marketing channels.


• Convert brand strategy into marketing plans that achieve business goals.


• Support annual and quarterly brand plans in partnership with the Senior Director, Integrated Marketing & Communications, including campaign priorities, channel mix, and performance goals.


• Analyze and synthesize consumer, customer, category, competitive, and cultural data into actionable insights.

Integrated Marketing & Campaigns

• Lead end‑to‑end execution of integrated marketing across advertising campaigns, paid media, retail media, shopper marketing, earned, and owned channels.


• Partner with agencies to develop effective creative and media plans.


• Own campaign optimization, making recommendations on creative, targeting, or spend adjustments based on performance.


• Partner with internal and external teams to manage research learning agendas, brand health, and campaign measurement frameworks.

Retail Media & Shopper Marketing

• Lead retail media networks and e-commerce strategies to drive conversions and sales. 


• Partner with Sales and retailers to align media, merchandising, and conversion strategies.


• Optimize the shopper journey, linking media investment to sales performance.


• Identify and scale high-performing tactics across retailers and platforms.

Media, Agency & Partner Management

• Serve as primary day-to-day contact for assigned agencies and partners, focusing on strategy, execution, and performance.


• Review media performance across platforms, identifying optimization opportunities and risks.


• Manage influencer programs end-to-end, including briefing, execution, and performance evaluation.

Budget Ownership & Performance Analysis

• Own the media budget for the brands, including planning, pacing, and tracking.


• Manage spend proactively, identify reallocation opportunities to maximize ROI and post‑campaign reports to inform future planning.


• Track brand health metrics (awareness, penetration, share) and campaign KPIs to assess performance over time.


• Continuously improve processes, tools, and ways of working to increase speed, clarity, and impact.

Team Collaboration

• Partner with Sales, Category Management, Creative Services, Business Unit teams, and Innovation partners to collaborate on marketing initiatives that drive business outcomes.


• Support go‑to‑market plans for new product launches, including messaging, launch timing, and in‑market execution.


• Collaborate with Sales and Category teams to align marketing with trade promotions, distribution priorities, and retailer programs.

Qualifications & Experience 

Required

• Bachelor’s degree in Marketing, Business, or related field


• 7+ years of experience in brand management, integrated marketing, or CPG marketing


• Proven experience leading integrated marketing campaigns with measurable business outcomes


• Excellent communication, presentation, and project management skills


• Experience building, executing, and scaling cross-functional programs or advertising campaigns from concept to completion


• Experience with retail media networks and shopper marketing


• Strong analytical skills with the ability to translate performance data into insights and recommendations


• Experience managing agencies and cross‑functional partners


• Must reside in PST, MST or CT time zones

 Preferred

• Experience in food and grocery marketing


• Master's degree in marketing, communications, business, or equivalent


• Experience in media measurement and ROI analysis methodologies


• Experience leading cross-functional teams to drive marketing initiatives


• Exposure to consumer research, insights, research methodologies, and measurement frameworks


• Experience managing brand‑level budgets


• Exposure to innovation launches and lifecycle management

Success in This Role Looks Like

• Delivers measurable performance gains in awareness, trial, and sales


• Drives strong ROI through effective campaign execution and optimization


• Manages budgets tightly with clear performance accountability


• A trusted partner to Sales, Category, and Innovation

Foster Farms ACTION Guiding Principles

• Accountability: Deliver on commitments.


• Collaboration: Achieve more by working as a team.


• Truth-Seeking: Be open-minded and act with humility.


• Initiative: Be proactive and lead with a growth mindset.


• Ownership: Take responsibility for results.


• Nimble: Operate with speed and agility.

Why Join Foster Farms?

This is a high-impact opportunity to shape the future of the ready-to-eat business at a leading food company, directly supporting our mission, vision, and values. You will play a critical role in delivering safe, high-quality food and great moments for millions of families.

#LI-KP1