Senior Director of Demand Generation

Senior Director of Demand Generation

Location: Remote, USA
Salary: $150,000–$200,000
Benefits: Comprehensive benefits, 401(k), generous PTO

Position Overview

Our client is seeking a strategic, data-driven Senior Director of Demand Generation to lead and scale its global demand generation organization. This executive will own the company’s growth engine, from brand awareness and demand generation through pipeline creation and revenue growth.

You will develop demand generation strategy, build a high-performing marketing team, and partner closely with Sales and Marketing.

The ideal candidate is a proven B2B SaaS marketing leader with experience building scalable demand generation programs, leading teams, and driving significant pipeline in a high-growth environment.

What You’ll Do

Demand Generation & Strategy

• Own global demand generation strategy and align marketing initiatives with revenue goals.
• Develop growth plans, budgets, forecasts, and performance reporting.
• Lead acquisition strategies across inbound, outbound, ABM, partnerships, content, paid media, SEO, website, and lifecycle marketing.
• Establish KPIs tied to pipeline, revenue, CAC, LTV, and customer growth.

Team Leadership

• Build, mentor, and scale a high-performing marketing organization.
• Develop leaders across Demand Generation, Content, Digital Marketing, Events, and Growth.
• Set performance expectations and drive operational excellence.
• Manage agencies, consultants, technology partners, and vendors.

Pipeline & Revenue Growth

• Own pipeline generation targets and marketing’s contribution to revenue.
• Partner with Sales and Marketing to optimize the funnel.
• Lead enterprise ABM and integrated multi-channel campaigns.
• Improve lead quality, conversion rates, attribution, and customer acquisition efficiency.

Digital & Brand

• Drive demand generation across the company website and digital channels.
• Lead website optimization, CRO, experimentation, and customer journey improvements.
• Build lifecycle programs supporting customer acquisition and expansion.
• Oversee content, thought leadership, PR, analyst relations, sponsorships, and organic growth.
• Partner with Product Marketing on messaging, positioning, and go-to-market initiatives.

Analytics & Performance

• Connect marketing investments to pipeline and revenue outcomes.
• Own forecasting, budget management, and ROI analysis.
• Present performance and recommendations to executive leadership.
• Champion data-driven testing and continuous optimization.

What You’ll Bring

• 10+ years of B2B SaaS marketing experience, including significant demand generation or growth leadership.
• 5+ years leading and developing high-performing marketing teams.
• Proven success owning significant pipeline and revenue targets.
• Experience building marketing organizations in high-growth SaaS companies.
• Strong expertise in demand generation, ABM, digital marketing, lifecycle marketing, paid media, SEO, content, and CRO.
• Strong understanding of revenue operations, attribution, forecasting, and marketing analytics.
• Experience partnering with executive leadership on company strategy.
• Experience with HubSpot, Salesforce, GA4, marketing automation, and AI-powered marketing tools.
• Strong financial and budget management skills.
• Excellent executive communication and presentation skills.
• Ability to balance strategic leadership with hands-on execution.

What We Offer

• $150,000–$200,000 salary
• Comprehensive benefits
• 401(k)
• Generous PTO
• Remote position within the USA
• Opportunity to make a direct impact on product, brand, and market growth
• Supportive and inclusive culture