Senior Field Marketing Manager

The successful candidate will lead a team of eight field marketing professionals responsible for representing West Fraser wood products across assigned territories within the new home, multifamily, commercial construction, building materials, and industrial markets. This leader will provide strategic direction, coaching, performance management, and operational oversight while ensuring the team serves as a trusted technical resource, product expert, and business partner to customers. The role is accountable for aligning regional field marketing plans with West Fraser’s sales and marketing objectives, strengthening key customer relationships, developing employees, and driving consistent execution across the team. This is a remote position with regular travel within the assigned region and to other locations as business needs require.

Here’s What You’ll Do:

• Lead, coach, develop, and hold accountable a team of eight field marketing professionals responsible for assigned geographic territories


• Set clear expectations, priorities, and performance objectives that align the team’s work with West Fraser’s sales, marketing, customer, and business goals


• Conduct regular one-on-one meetings, performance discussions, field visits, and development planning to strengthen employee capability, engagement, and readiness for future opportunities


• Promote a safe, respectful, inclusive, and collaborative work environment consistent with West Fraser’s values and Human Resources practices


• Allocate territories, accounts, projects, and workloads to support effective market coverage, customer service, and team productivity


• Provide oversight and guidance for regional marketing programs involving pro-dealers, retail accounts, builders, contractors, architects, engineers, and industrial customers


• Ensure the team builds and maintains strong customer relationships through excellent service, proactive follow-up, technical support, and a thorough understanding of customer business needs


• Guide the promotion of new and existing West Fraser products and ensure consistent, accurate product and application messaging in the marketplace


• Serve as the senior subject matter resource for the team and coordinate appropriate internal support for technical questions, product applications, building-code issues, and customer concerns


• Oversee market intelligence and reporting related to product usage, construction activity, customer needs, competitive threats, and emerging opportunities across the team’s territories


• Partner closely with Sales, Marketing, mill operations, technical resources, Human Resources, and other internal stakeholders to resolve issues and achieve shared objectives


• Support consistent and timely handling of product concerns and claims by ensuring appropriate documentation, communication, escalation, and cross-functional coordination


• Review team plans, activities, budgets, and results; identify performance gaps; and implement corrective actions or continuous-improvement initiatives as needed


• Represent West Fraser at customer meetings, industry events, trade associations, conferences, and other market-facing activities when senior leadership involvement is appropriate


• Contribute informed field perspectives to broader organizational planning, product strategy, sales initiatives, and marketing programs


• Demonstrate sound judgment, integrity, humility, accountability, teamwork, and responsible decision-making in all leadership and business activities

Here’s What You’ll Need:

• Bachelor’s degree in a related field or an equivalent combination of education and relevant experience in field marketing, sales, construction, building materials, or the wood products industry


• Ten or more years of progressively responsible experience related to home construction, commercial construction, building materials, industrial markets, wood products, field marketing, technical sales, or a closely related industry


• Demonstrated experience leading, coaching, and developing employees, including setting expectations, managing performance, and supporting career development


• Strong knowledge of construction practices, building materials, building codes, product applications, and the needs of builders, dealers, contractors, and other channel partners


• Proven ability to translate organizational objectives into regional plans, team priorities, measurable goals, and consistent field execution


• Strong business judgment and the ability to analyze market information, customer needs, product usage, performance trends, and competitive threats


• Excellent planning, organization, prioritization, and time-management skills, with the ability to lead a geographically dispersed team and manage competing demands


• Excellent written, verbal, presentation, facilitation, and interpersonal communication skills


• Ability to build trust, influence decisions, resolve conflict, and collaborate effectively across functions and organizational levels


• Strong technical aptitude and the ability to guide others in communicating complex product and application information clearly and accurately


• Proficiency with Microsoft Outlook, Word, PowerPoint, Excel, Teams, and other systems used for communication, planning, reporting, and performance management


• Ability and willingness to travel regularly within the assigned region and to other locations as business needs require

What Will Make You Stand Out:

• Experience leading a geographically dispersed field sales, field marketing, technical, or customer-facing team


• Engineering, architecture, building science, construction management, or related professional education or accreditation


• Advanced knowledge of structural wood products, including OSB, plywood, lumber, and engineered wood products


• Experience reading and interpreting construction documents, specifications, and applicable building-code requirements


• Experience developing talent, succession plans, standardized work practices, and measurable continuous-improvement initiatives


• Experience partnering with sales, marketing, manufacturing, technical, and Human Resources teams in a matrixed organization