Senior Marketing Campaign Manager

*** Must be local to Atlanta or Nashville 

Overview: The Senior Marketing Campaign Manager plays a strategic and leadership role in developing, executing, and optimizing high impact campaigns that drive engagement, pipeline growth, and revenue. Working in close collaboration with business unit leadership, Product Marketing, and other key stakeholders to design and deliver data-driven, multi-channel marketing programs. Leveraging expertise in digital and traditional marketing methods, the Senior Marketing Campaign Manager will ensure campaigns align with corporate marketing OKRs and KPIs and deliver measurable results.

Duties and Responsibilities:

• Partner with business unit leadership, Product Marketing, and other stakeholders, to strategize, develop, and execute integrated marketing campaigns and programs that align with corporate goals and market demands.


• Lead the planning, execution, and optimization of demand generation and brand awareness campaigns across multiple channels, including digital, content marketing, email, social media, and paid media.


• Conduct market research and analyze consumer behavior, trends, and competitive landscapes to identify opportunities for growth and differentiation.


• Manage campaign timelines, resources, and budgets, ensuring on-time and cost-effective delivery while maximizing ROI.


• Collaborate across various groups, including Product Marketing, Content Hub, Corporate Communications, social media, Sales, and other related functions to ensure messaging consistency and strategic alignment.


• Think creatively to develop innovative ideas to attract and retain customers.


• Monitor and analyze campaign performance data, providing actionable insights and recommendations for continuous improvement.


• Optimize SEO, PPC, and paid media strategies to maximize visibility, engagement, and conversion rates.


• Regularly report campaign performance, insights, and ROI to senior leadership and key stakeholders.,


• Utilize marketing automation and CRM tools such as Marketo, Salesforce, Google Ads, LinkedIn Advertising, DemandBase, and TechTarget to enhance targeting, segmentation, and personalization efforts.


• Maintain agility in adapting marketing strategies based on market trends, emerging technologies, and business needs.


• Maintain compliance with Inovalon’s policies, procedures, and mission statement.


• Adhere to all confidentiality and HIPAA requirements as outlined within Inovalon’s Operating Policies and Procedures in all ways and at all times with respect to any aspect of the data handled or services rendered in the undertaking of the position.


• Fulfill those responsibilities and/or duties that may be reasonably provided by Inovalon for the purpose of achieving operational and financial success of the Company; and


• Uphold responsibilities relative to the separation of duties for applicable processes and procedures within your job function.

Job Requirements:

• Minimum five years of experience in marketing campaign development and execution, with strong track record in demand generation and revenue-driven marketing.


• Proven experience in B2B marketing, preferably with technology platforms, SaaS, or healthcare-related industries.


• Proficiency in MS PowerPoint, MS Excel, and MS Word with the ability to create compelling presentations and reports


• Strong analytical skills with the ability to interpret complex data, measure campaign effectiveness, and adjust strategies accordingly.


• Excellent communication, storytelling, and stakeholder management skills, with the ability to influence and drive alignment.


• A strategic thinker with high energy, initiative, and the ability to thrive in a dynamic environment.


• Demonstrated experience in managing multiple complex projects, prioritizing tasks, and delivering results on time and within budget

Education:

• Bachelor’s degree or higher in Marketing, or Communications, or an equivalent combination of education and related work experience.

Physical Demands and Work Environment:

• Sedentary work (i.e., sitting for long periods of time);


• Exerting up to 10 pounds of force occasionally and/or negligible amount of force;


• Frequently or constantly to lift, carry push, pull or otherwise move objects and repetitive motions;


• Subject to inside environmental conditions; and


• Travel for this position will be up to 5% domestically.