As Senior Product Enablement & Adoption Manager, you make sure members adopt and stay engaged with BlackCloak over time so they realize its full value. You own post-sale product launches, manage member programs, and lead strategic projects. Your work helps new and core features land with members, enables our teams to deliver a better member experience, and drives stronger renewal and expansion.
Reports to: VP of Value Enablement
What You Will Do
Product launch (post-sale): Develop and manage the post-sale launch process, from team enablement through member rollout, in partnership with Marketing, Product, and Operations
Adoption: Craft and execute strategies that move members from first use to regular use
Member-facing initiatives: Expand the channels and methods we use to educate members on all features, products, and services available on their current plan or an upgraded plan
Internal enablement: Enable post-sale teams to support and position the value of each product or tool release
Strategic projects: Lead key initiatives that drive value realization for our members
How Success Is Measured
Launches go live on time, with a team that’s ready to support and position their value
Adoption of new and core features grows, and members get there faster
Engagement (utilization) grows over time, not just at launch
Engaged members renew at higher rates (shared goal)
Product gets regular insight from member feedback
What You Need to be Successful
5+ years in product marketing, customer enablement, or a similar role
A track record of launches that drove real adoption
Confidence presenting to enterprise-level clients
Strong writing skills and comfort with data
Willingness to travel (about once a month)
Nice to have: experience in cybersecurity and/or with executive clients
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