Senior Revenue Intelligence Operations Manager, Marketing

About the Role

The AMER Marketing Operations Manager serves as a strategic revenue intelligence counterpart and senior advisor to our VP of Field Marketing for AMER region (US, Canada, LATAM & FED). This role drives operational efficiency, AI-enabled transformation, planning rigor and analytical support across the regional marketing organization, ensuring that field marketing investments are measurable, scalable, and aligned to pipeline and revenue goals. 

This is a senior, builder-oriented role: the Business Partner is expected to design and deliver agentic AI capabilities — not just champion them — while owning the planning, pipeline target, and performance narrative for AMER.  

What You’ll Do

• Field Marketing Partnership - Serve as the strategic operations counterpart and senior advisor to the AMER VP of Field Marketing and her leadership team. Provide budget decision support, performance insights, pipeline forecast support and operational guidance. Provide enablement and trainings for the AMER Marketing team based on new tools & metrics


• Performance Measurement & Analytics - Own AMER reporting on pipeline contribution, campaign ROI, event performance, and funnel health. Oversee dashboards, KPI forecasting, and data audits in partnership with the analytics center of excellence. Deliver executive-ready insights and QBR materials for the VP and CMO organization


• AI Building & Agentic Decision Interface - Contribute to the design, delivery, and iterations on new Veeam Agentic interfaces which will help optimize budget efficiency and signal-to-pipeline conversion across marketing. Translate intent, account, and engagement signals  into prioritized account lists & further personalization, reallocate spend toward highest-yield programs, and surface real-time recommendations to field marketing and SDR leaders


• Efficiency & Process Improvement -  Identify and remove operational friction across campaign execution, lead management, and reporting workflows designed by marketing operations center of excellence. Contribute to standardize processes across sub-regions while respecting local nuance


• Cross-Functional Alignment - Partner with multiple internal teams (Sales Operations, Sales Excellence, CT, Sales Acceleration, Channel Marketing, Data Science, Data analytics etc.) to ensure data integrity, attribution accuracy, and consistent definitions across the AMER GTM motion


• GTM support - Support quarterly budget reviews  preparation (QBRs), management meetings, budget reallocations, and ROI analysis. Ensure spend is tracked against plan and tied to outcomes


• Annual Planning & Target Setting - Lead AMER marketing planning cycle. Build and deliver Marketing-sourced and SDR-sourced pipeline creation targets by sub-region, segment, and channel. Model investment & organizational scenarios and align targets with capacity and revenue goals

What You’ll Bring

• Master's degree expected, in Business, Marketing, Statistics, Computer Science, or related field. English fluency 


• 5–10 years in marketing operations, revenue operations, or other GTM strategy role in SaaS or specialized consultancy


• Familiarity with AMER markets GTM dynamics, including LATAM and Canada nuances


• Strong executive communication, stakeholder management across time zones, data-driven storytelling for non-technical audiences, and the ability to influence in a matrix organization


• Ability to drive cross-functional projects successfully


• Demonstrated experience in designing, building, and scaling AI agents and/or automation in a marketing or operations context


• Proven ability to build pipeline models, set defensible targets, design attribution frameworks, and translate data into executive recommendations. Strong understanding of CLV/LTV, CAC, ROI, and funnel metrics


• Experience with Salesforce (SFDC) and Marketo (including Marketo Measure / AEP for attribution)


• Hands-on experience with BI/visualization tools such as Tableau is appreciated

Bonus Skills

• Familiarity with any of the following is a plus: LeanData, 6sense, ZoomInfo, LinkedIn Sales Navigator, Content syndication integrations, Monday.com (or equivalent PPM), Confluence, and emerging GTM engineering tools (e.g., Clay)

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