SEO Specialist (Expert Level)

We are looking for an SEO expert with a proven track record of improving search rankings, increasing organic traffic, and driving business results. The ideal candidate is highly analytical, technically skilled, and capable of developing and executing comprehensive SEO strategies with minimal supervision.

About Shop Innovator

Shop Innovator is a growing eCommerce and digital marketing company focused on helping brands increase visibility, traffic, and revenue through strategic digital marketing initiatives. We are seeking an experienced SEO Specialist who can take ownership of SEO strategies for our clients and drive measurable organic growth.

Key Responsibilities

• Develop and execute comprehensive SEO strategies to improve organic visibility and search rankings


• Conduct advanced keyword research, competitor analysis, and search intent analysis


• Perform technical SEO audits and implement recommendations


• Optimize website architecture, internal linking, metadata, content, and user experience


• Monitor and improve Core Web Vitals, crawlability, indexation, and site performance


• Develop and manage ethical link-building and authority-building initiatives


• Collaborate with content creators, developers, and marketing team members


• Track, analyze, and report on SEO performance using industry-leading tools


• Stay current with search engine algorithm updates, industry trends, and emerging SEO opportunities


• Identify and prioritize opportunities that drive qualified traffic, leads, and revenue growth


• Manage and optimize SEO efforts across multiple client websites

Requirements

• Proven experience as an SEO Specialist with a strong track record of increasing organic traffic, rankings, and conversions


• Expert-level knowledge of on-page, off-page, and technical SEO


• Advanced proficiency with Google Search Console, Google Analytics 4, Ahrefs, SEMrush, Screaming Frog, and other industry-standard SEO tools


• Strong experience conducting technical SEO audits and implementing recommendations


• Expertise in keyword research, search intent analysis, content strategy, and content optimization


• Experience managing SEO campaigns for eCommerce businesses


• Strong understanding of Google's ranking factors, Core Web Vitals, crawlability, indexation, and site architecture


• Strong understanding of HTML, CSS, JavaScript, schema markup, crawlability, rendering, and indexation


• Ability to analyze data and convert insights into actionable growth strategies


• Excellent written and verbal English communication skills


• Ability to work independently, prioritize tasks, and take ownership of SEO performance

Preferred Qualifications

• Experience managing SEO for multiple websites or businesses


• Extensive experience with Shopify SEO and eCommerce SEO


• Proven success in competitive markets and scaling organic traffic growth


• Experience with international SEO, local SEO, and multi-location SEO campaigns


• Strong understanding of Conversion Rate Optimization (CRO) and user experience best practices


• Experience collaborating directly with developers to implement technical SEO improvements

What Success Looks Like

• Consistent growth in organic traffic and search visibility


• Improved rankings for high-value keywords


• Increased qualified leads, conversions, and revenue from organic search


• Strong technical SEO health and website performance


• Clear reporting, strategic recommendations, and measurable business impact

Application Requirements

To apply, please submit your application with your resume attached.

After submitting your application, please email the following information to [email protected]:

Subject Line: SEO Specialist Application – [Your Full Name]

Please include:

• Full Name


• Links to 2–3 websites you have personally optimized


• A brief summary of your SEO experience


• One SEO case study detailing:
  
  
  
  • The website or industry
  
  
  • The SEO challenges encountered
  
  
  • Your specific contributions
  
  
  • The strategies implemented
  
  
  • Before-and-after results (traffic, rankings, leads, conversions, revenue, or other relevant metrics)
  
  
  
  

Please do not submit AI-generated case studies. We may request supporting evidence during the interview process.