SEO-Driven Product Owner (US-Focus)

Growth Leads is a leading online lead generation firm specializing in competitive verticals such as iGaming, Financials, Health, and Communications. We develop high-end websites with quality content, helping customers make informed decisions before signing up or making a purchase. Our success is driven by a customer-first approach, emphasizing quality and usability.

About the role

We are seeking an experienced and motivated SEO-Driven US Product Owner to manage one or more of our websites. This role is ideal for someone with a strong background in SEO-driven lead generation, a deep understanding of the US iGaming market, and a proven ability to scale resources via freelancers to drive product growth. As a Product Owner, you will have full commercial and product responsibility, requiring a mix of entrepreneurial thinking and strategic execution.

What you'll do

• Oversee and manage one or more affiliate websites, ensuring their growth and performance.


• Develop and execute strategic SEO and content initiatives to drive traffic and conversions.


• Manage a team of in-house staff and freelancers, overseeing task allocation and quality control.


• Optimize site usability, content strategy, and overall user experience.


• Conduct market and competitor analysis to identify trends and opportunities.


• Monitor performance metrics, prepare reports, and adjust strategies accordingly.


• Develop and manage project budgets, timelines, and resources efficiently.


• Ensure alignment with editorial standards, SEO best practices, and monetization strategies.


• Identify and implement new growth opportunities, including additional traffic sources and conversion optimization techniques.

What we're looking for

• Minimum 2 years of experience as a project manager in online marketing.


• Expertise in SEO for the US market, including content strategy, UX optimization, CRO, and traffic acquisition.


• Strong understanding of the US iGaming market, ideally with experience building iGaming assets.


• Experience with Sweepstakes Casinos, including familiarity with the regulatory landscape, operator promotions, and player acquisition strategies specific to this segment.


• Hands-on experience with WordPress and managing content-driven sites.


• Proven ability to lead and manage small teams effectively.


• Experience in project management methodologies (e.g., Scrum, Agile).


• Native English speaker (American English preferred).


• Creativity in developing new content and marketing concepts.


• Proactive, adaptable, and highly collaborative.

What we offer

• Collaborative Environment: Work alongside experienced SEO, content, and tech specialists in a dynamic environment that rewards proactive thinking


• Competitive Compensation: A competitive salary and private healthcare benefits, with performance-based incentives tied to the growth of your product


• Remote-Friendly: Flexible work schedules and the autonomy to work from wherever you do your best work