Social Media Assistant

POSITION SUMMARY:
     As a key member of our brand and engagement team, the Social Media Assistant is the front line of our brand across social platforms. This role owns day-to-day community interaction, direct messages and influencer inquiries ensuring every response is timely, thoughtful, and on brand. You will help build trust, foster brand advocacy, and nurture relationships with creators, influencers, and customers through meaningful one-to-one engagement.

KEY RESPONSIBILITIES:
•    Own daily monitoring and response of direct messages, comments, and mentions across major social platforms including Instagram, TikTok, Facebook, Pinterest, and emerging channels.
•    Serve as the first point of contact for influencer, creator, partnership, and collaboration inquiries received via DMs or social channels.
•    Respond to community questions, feedback, and issues in a timely, empathetic, and brand-aligned manner.
•    Escalate customer experience, PR, or sensitive issues to the appropriate internal teams as needed.
•    Maintain a consistent, distinctive brand voice while tailoring responses to each platform’s tone and audience expectations.
•    Build and nurture relationships with creators, influencers, and brand advocates through ongoing social communication.
•    Support influencer program execution by assisting with outreach, coordination, and performance tracking.
•    Track recurring questions, sentiment, and community themes to identify opportunities for improved messaging, FAQs, or content.
•    Provide regular insights and feedback from community interactions to marketing, creative, PR, and customer experience teams.
•    Help evolve community management workflows, response guidelines, and inbox best practices to scale engagement efficiently.

REQUIREMENTS:
•    Bachelor’s degree in Marketing, Communications, Digital Media, or a related field (or equivalent experience).
•    1-3 years of experience managing social media communities, with a strong focus on DM engagement and real-time response.
•    Customer Service Experience is a plus
•    Must be available on weekends 
•    Proven experience handling influencer, creator, or partnership inquiries via social platforms.
•    Exceptional written communication skills with a strong instinct for brand voice and audience nuance.
•    Deep understanding of major and emerging social platforms and their community norms.
•    Experience using social media management and inbox tools 
•    Ability to think quickly, exercise sound judgment, and communicate clearly in fast-moving social environments.
•    Highly organized, proactive, and comfortable managing high volumes of inbound messages.

$58,000 - $65,000 base salary (This range represents the low and high end of the anticipated base salary range for this NYC - based position. The base salary will depend on numerous factors such as: experience and qualifications for the role, experience level, skillset, and balancing internal equity relative to other AO employees.)

 
This job description is not an exhaustive list of all functions that the employee may be required to perform, and the employee may be required to perform additional functions. Additionally, the job responsibilities may change at any time as necessitated by business demands.