- Launch bold, story-first content formats
Create the majority of Cority’s social content, with a strong focus on short-form, social-first video
Develop and test experimental content formats that are bold and engaging
Bring campaigns to life through original content that educates, entertains, and builds brand memory
Facilitate content capture at in-person events and quarterly content-batching sessions with key internal players
Storyboard, shoot, and edit social-first short form video content, while occasionally collaborating with freelance editors to extend capacity when needed
- Execute and evolve Cority’s social media strategy
Work closely with the Director of Content and Storytelling to own and refine Cority’s organic social strategy (LinkedIn, YouTube, X/Threads, Reddit; potentially IG/TikTok)
Align social content with brand, demand generation, product marketing, and campaign priorities
Grow Cority’s share of voice in relevant platforms and identify emerging social spaces where our audience is gathering
Track, analyze, and report on performance across all organic social channels using platform analytics, campaign tracking, and share of voice reporting
Use performance data to continuously optimize content formats, posting cadence, and engagement strategies, and share actionable insights with brand, campaign, and demand generation teams
- Amplify internal voices across the funnel
Partner with internal SMEs, executives, and customer-facing teams to co-create social content
Help lead content strategy for executive visibility, including interview-based storytelling, ghostwriting, and social-friendly narratives
Build programs to activate and scale internal voices from product, engineering, and customer success
Translate internal expertise into externally engaging, human-first stories
- Drive visibility, engagement, and brand relevance
Track performance of organic social and experimental content using platform and campaign analytics
Iterate quickly based on performance, trends, and audience behavior
Ensure Cority shows up in a way that is credible, platform-native, and true to our brand personality
Serve as the internal expert on social-first best practices, trends, and tone