Sr. Director, Field Activation

Who we are

Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale.

Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, and Equipment Monitoring. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term.

About the role

Samsara is looking for a Senior Director, Field Activation to lead the team that brings our global enablement programs to life in the field. Reporting to the VP of Field Enablement, you'll define and execute the strategy for field-specific enablement needs, aligning your team's work to business outcomes and to the global programs built by our Skills and Leadership Development teams. Your team's time is split across three priorities: 70% driving adoption of global skill programs, 20% addressing bespoke sales team enablement needs, and 10% stakeholder engagement.

This is a remote position open to candidates residing in the US. Relocation assistance will not be provided for this role.

In this role, you will:

• Lead the Americas Field Activation & Execution team, defining and executing the strategy for field-specific enablement needs.


• Drive adoption of global skill programs across the field (roughly 70% of the team's focus), while addressing bespoke, sales-team-specific enablement needs (roughly 20%) and stakeholder engagement (roughly 10%).


• Manage quarterly enablement & leadership team connects to align on business impact and emerging needs with sales leadership.


• Provide structured feedback to the global program teams to ensure global programs meet specific field team needs.


• Lead, coach, and develop your team of field enablement managers, building organizational depth and bench strength.


• Champion, role model, and embed Samsara's operating principles as we scale our enablement programs globally and across new offices.

Minimum requirements for the role:

• 10+ years of experience, including 7+ years in sales as a quota-carrying Account Executive or sales manager.


• Experience leading a field-facing enablement or sales operations team.


• Strong track record of driving adoption of programs across a distributed sales organization.


• Excellent stakeholder management skills, with experience aligning field needs with global program teams.


• Excellent written and oral communication skills, with the ability to influence senior sales leaders.

An ideal candidate also has:

• Direct experience as a frontline sales manager in addition to individual contributor sales experience.


• A data-driven approach to measuring and reporting on program adoption.


• Experience partnering with global enablement teams to localize programs for field needs.