Sr Growth Marketing Manager, Acquisition

About Trafilea

Trafilea is a dynamic and innovative Tech E-commerce Group that operates multiple direct-to-consumer brands in the intimate apparel and beauty sectors, with a focus on using data-driven strategies to scale their businesses. In addition to our products, we have our own online community dedicated to promoting body positivity. As a rapidly growing global player, Trafilea is committed to creating high-quality products and services that enhance the customer experience and drive long-term growth.

Marketing@Trafilea: Work across multiple brands, leverage data-driven strategies, and drive rapid growth in a dynamic remote work environment. We have 3 business lines with brands based on digital marketing & growth strategies.

Our intimate apparel Brands: Shapermint, Truekind and Shapermint Essentials,

Our beauty Brands: Revel Beauty and Spa Dr.

Our content and subscription Brand: The BodCon.

We are looking for an ambitious, data-driven, and creative Sr Growth Marketing Manager, Acquisition to build, manage, and optimize multi-million dollar performance campaigns across key media platforms such as Meta, Pinterest, TikTok, and YouTube, as well as emerging platforms. You will be entrusted with the responsibility of driving cost-efficient customer growth at scale by growing and optimizing our customer acquisition program. You will be the owner of the metrics for the defined product funnels and platforms, ensuring their success.

In addition, you will be responsible for delivering actionable insights derived from creative tests, conversion rate optimization (CRO) on product pages and landing pages, and media buying tests. You will approach these tasks with an unwavering commitment to continuous improvement, consistently seeking opportunities for growth and enhancement.

With your vision, discipline, and comprehensive skillset, you will be capable of successfully delivering effective strategies and tactics. You understand the importance of cross-functional collaboration and recognize that achieving our targets necessitates transparent and aligned teamwork with the creative, research, business intelligence (BI), and growth teams, particularly in terms of data execution. You fully grasp that the Acquisition team is at the core of our organization's success, and you provide leadership to team members across various disciplines, including creative, data science, BI, and research, driving us towards our goals.