Sr. Product Marketing Manager

Our client is a fast-growing Series B cybersecurity company building a modern access security platform for human, machine, and AI identities. Their technology helps organizations eliminate standing access, automate just-in-time permissions, and secure cloud environments without slowing down developers.

They’re at a key inflection point and investing heavily in building a best-in-class go-to-market engine.

Role Overview

This is not a traditional product marketing role.

As a Product Marketing & GTM Lead, you will sit at the intersection of product marketing, demand generation, content, and GTM strategy. You’ll own positioning, messaging, launches, sales enablement, and thought leadership while actively shaping how that narrative turns into pipeline across the funnel.

This is a hands-on, high-impact IC role with deep exposure to Product, Sales, Growth, and Executive Leadership.

Key Responsibilities

• Own product positioning, messaging, and persona-based narratives across the full funnel


• Translate complex security concepts into clear, differentiated buyer messaging


• Turn messaging into GTM themes and guide top-to-bottom funnel programs


• Create full-funnel content including blogs, ebooks, briefs, web copy, and sales collateral


• Lead product launches including messaging, assets, demos, and activation


• Build sales enablement assets such as decks, one-pagers, battlecards, and talk tracks


• Partner closely with Sales, SDRs, Product, and Growth to improve deal velocity


• Maintain competitive intelligence, win themes, and objection handling


• Shape thought leadership and category narrative for customers, analysts, and the market
  
  

Non-Negotiables

• 6–8+ years of experience in product marketing, content marketing, or security GTM roles


• Background in cybersecurity or cloud-native platforms (IAM, PAM, CIEM, CSPM, DevOps tools)


• Strong technical aptitude with the ability to explain complex concepts clearly


• Proven experience owning positioning, messaging, and GTM strategy


• Experience working closely with Sales and influencing revenue outcomes


• Comfortable operating in a fast-moving Series B startup environment


• Strong cross-functional collaboration with Product, Pre-Sales, Growth, and Leadership
  
  

Nice to Have

• Experience in identity security, access governance, or just-in-time access models


• Familiarity with non-human identities, service accounts, or AI agent security


• Experience leading competitive teardown initiatives


• Exposure to analyst relations or market briefings


• Strong appreciation for using generative AI tools to support writing and ideation

Compensation & Benefits

• RSU Stock Options


• 401(k) plan with 5% match from Day 1. 


• 100% covered medical insurance for you and your depended from Day 1 


• HSA and FSA options


• Life insurance and short- and long-term disability


• 25 Days of PTO and an additional 11 days of company wide off days
  


• Other wellness and paternal benefits as well

Location

• Fully Remote