Strategic Partnership & Events Lead

About Goldratt Group

Goldratt Group delivers Theory of Constraints (TOC) training to manufacturing and operationally complex companies worldwide. Through our training and consulting engagements, we help organizations dramatically improve throughput, reduce lead times, and increase profitability.

About the Role

This US-based role is responsible for driving business growth in our North America region by generating and converting demand through executive-level events and strategic partnerships. This role blends marketing, business development, executive enablement, and event execution.

As the Partnership and Events Lead, your primary goal is to create high-quality business opportunities by initiating, building, and activating partnerships that lead to executive workshops that serve as the company’s sales funnel. You will continue to build out and fill the introductory sessions led by the CEO as part of our Flow Solutions Workshop series and work to create a community of leaders enthusiastic about Theory of Constraints. You will also manage existing partnerships and create new ones with associations across the United States.

At a high level, you will be responsible for:

• Generating high-impact events throughout the year that can convert into quality leads for long-term engagements
• Managing and building the funnel from partnership creation and event execution to post event conversion
• Maximizing the CEO’s presence in the US

This is a high-travel, high-autonomy role for someone who is organized, relationship-driven, and comfortable representing the company alongside senior leadership.

Core Responsibilities

Partnership and Relationship Development

• Research and identify national and regional professional associations as potential partners
• Cultivate and maintain relationships with association leadership, understand their interests, and assess fit
• Evaluate potential partners for commercial alignment, advocacy effectiveness, and strategic value
• Negotiate and finalize partnership agreements with associations
• Create win-win partnership structures that deliver value to the association's membership
• Find and connect with leaders in large organizations that are TOC champions to build out a community
• Seek and arrange opportunities within these large companies to bring them personalized training and development led by the CEO and Director
• Leverage existing network relationships and client connections to generate new partnership leads

Workshop Logistics and Event Management

• Manage logistics for concurrent workshops across US locations, each at different pipeline stages
• Execute social media and marketing campaigns for both hosted and self-hosted events, including LinkedIn outreach, network activation, and promotional content coordination
• Build and manage promotional plans and milestone timelines for each event
• Work with associations to ensure the room is filled with the right people

CEO Leverage

• Build and manage the CEO's US calendar during monthly visits, prioritizing the highest-value activities: workshops, prospect meetings, association meetings, and follow-up visits
• Utilize CEO’s network and social media, boosting his reach and positioning him as a thought-leader in our industry
• Coordinate US travel logistics

On-Site Support and Post-Event Follow-Up

• Travel to and attend workshops to support the CEO, and build rapport with attendees
• Lead post-event outreach to attendees to encourage registration for paid training programs
• Drive conversion of workshop attendees into paid training registrations
• Maintain relationships with associations and past attendees

Marketing

• Coordinate with Operations Manager on marketing materials and website updates
• Collaborate with the CEO on promotional content including videos and social media posts
• Support exploration of SEO, digital advertising, and other inbound lead generation channels

Desired Qualifications 

• 5 to 10 years of professional experience in partnerships, business development, or event management
• Demonstrated ability to build and manage professional relationships with senior-level stakeholders
• Strong organizational skills with ability to manage multiple projects across different stages and locations
• Excellent follow-up and follow-through discipline
• Experience with CRM tools, marketing automation, or campaign management
• Experience utilizing social media, SEO, Google Ads, etc for promotion and marketing
• Strong verbal communication skills; able to represent the company professionally alongside the CEO
• Self-starter who can work independently and exercise sound judgment with minimal supervision
• Experience supporting C-level executives in a chief-of-staff, executive assistant, or operations capacity
• Comfortable with significant domestic travel
• Located in the continental US with easy access to a major airport

Salary is competitive and dependent on experience with the opportunity to earn performance-based bonuses. We offer a generous benefits package including health insurance, unlimited PTO, parental leave, vision/dental insurance, and life insurance.