Territory Sales Representative - Agricultural & Industrial Parts

As a Territory Outside Sales, you will be responsible for managing and growing sales across Indiana, Kentucky, and parts of West Virginia. This role is a mix of new business development and account management (approx. 50/50), with strong growth opportunities as our client continues to expand its US footprint. You will sell agricultural repair and replacement parts to dealerships, repair shops, and OEM suppliers. This role reports directly to the U.S. Country Manager. The base salary ranges from $60,000 to $70,000 plus performance-based bonuses and incentives, with top performers earning $100K+.

COMPENSATION & BENEFITS:

$60,000 $70,000 Base Salary
OTE: $70,000 $80,000 in year one
Top performers earn $100,000+ annually
Quarterly and monthly performance-based bonuses
Mileage reimbursement / car allowance
iPad and cell phone plan reimbursement
Health benefits (employer-subsidized, start immediately)
401(k) plan
Ongoing product and sales training (U.S. and Germany)
Opportunities to attend international trade shows, including companys private trade show in Germany

THE COMPANY & CULTURE:

Our client is a family-owned European leader in agricultural parts distribution, with over 13 million products available online and a reputation as the Amazon of agricultural parts. They entered the U.S. market three years ago by acquiring CFC Distributors in Indiana, establishing a warehouse in Rowan, Indiana. With strong backing from their German headquarters, they are experiencing year-over-year growth, even during challenging markets. The company employs ~4,000 people globally and 34 in the U.S. (sales, inside sales, logistics, and admin). The culture is entrepreneurial, growth-focused, and team-oriented, valuing energy, motivation, and personal drive.

OFFICE LOCATION & SALES TERRITORY:

U.S. Headquarters: Rowan, Indiana
Territory: Southern Indiana, Kentucky, and parts of West Virginia
Travel: 4 days per week on the road; Fridays are home office/admin day
Overnight travel required

EXPERIENCE, BACKGROUND & EDUCATION REQUIREMENTS:

2+ years of B2B sales experience (parts, agricultural, industrial, construction, or automotive sectors preferred)
Experience selling to dealerships, repair shops, or industrial/OEM accounts an asset
Strong prospecting and cold calling experience
Mechanical aptitude and ability to learn technical product lines
Valid drivers license and clean record

TECHNICAL SKILLS:

CRM usage (training provided on internal systems)
Comfortable using iPad for presentations, ordering, and CRM tasks
Strong organizational and route planning skills

THE PRODUCT / SERVICE / SOLUTION

Agricultural replacement and repair parts for tractors and modern farm machinery (2000+ model years focus)
Parts sourced from OEM suppliers, ensuring high quality at competitive prices
13 million+ product SKUs online

PROSPECTIVE CUSTOMERS / INDUSTRY FOCUS / DECISION MAKER(S):

Agricultural equipment dealers
Independent repair shops
Larger dealership groups
Decision-makers: owners, parts managers, service managers, purchasing

SALES CYCLE / ORDER VALUE / ACCOUNT SIZE

Mix of smaller, recurring orders and larger accounts
Average account potential: tens of thousands annually, with growth potential into six figures
Fast sales cycle driven by repair/replacement urgency

COMPETITIVE ADVANTAGES:

Largest product range in the industry (13M SKUs)
Strong OEM supplier relationships
Combination of local U.S. warehouse for heavy parts and German HQ support for specialty/air freight parts
Family-owned, growth-focused, and customer-oriented company
Unique positioning as a one-stop shop for ag parts

TYPICAL DAY & DUTIES:

50% New Business Development (prospecting, cold calling, in-person visits)
50% Account Management (renewals, upselling, relationship management)
4 days per week on the road visiting clients, 1 day from home for planning/admin

LEADS:

Self-generated prospecting
Some existing account base from acquired distributor (CFC)
Ongoing support from marketing and inside sales teams

OVERNIGHT TRAVEL:

Required 4 days per week on the road; typically home Thursday night, Friday admin from home

SUPPORT & TRAINING:

1-week onboarding at Indiana HQ (sales processes, product knowledge, CRM/iPad training)
Ride-alongs with Country Manager and experienced reps in weeks 12
Ongoing monthly product training and team meetings
Annual international sales conference in Germany

WHY YOU SHOULD APPLY:

Significant growth potential with a fast-expanding European market leader
Competitive salary with strong bonus and commission upside (earn $100K+ as a top performer)
Full benefits, immediate eligibility, and 401(k)
International exposure with training and trade shows in Germany
Opportunity to join a collaborative, supportive, family-owned company in growth mode

#IND11