TikTok Shop Manager

The Role:

Olive & June is hiring a TikTok Shop Manager to support and shape how the brand shows up across the U.S. TikTok Shop ecosystem. TikTok Shop is an important marketing engine for Olive & June, a space where content, community, creators, and product discovery come together at scale.

In this role, you'll help bring our TikTok Shop strategy to life by coordinating creator community involvement, supporting content and launch plans, managing day-to-day execution, and partnering across teams to keep Olive & June consistently top of feed. This is a hands-on, collaborative role ideal for someone who understands TikTok culture, loves working with creators, and thrives in a fast moving environment.

Responsibilities:

1. Channel Execution & Support

• Assist in executing Olive & June’s U.S. TikTok Shop strategy.


• Maintain an active, visible, and consistent presence on TikTok Shop through content flow, creator involvement, and platform opportunities.


• Support major TikTok moments, beta tests, new features, and seasonal initiatives.


• Lead Growth: Own DTC business on TikTok Shops, delivering GMV and profitability targets


• Help Curate Assortments: Develop trend-savvy, strategic assortments tailored to TikTok Shops and future social commerce platforms

2. Affiliate Community Support

• Help cultivate a broad, engaged creator community across paid, affiliate, and organic participation.


• Coordinate sampling and ongoing communication to ensure creators are excited, informed, and equipped to create.


• Monitor creator activity and community health to ensure a strong pipeline of fresh content and participation.

3. Cross-Functional Coordination

• Work closely with Creative, Social, Operations, and Marketing teams to ensure alignment on timing, messaging, inventory, and upcoming initiatives.


• Support listing accuracy, product updates, and launch readiness across the channel.


• Help prepare weekly internal updates, recaps, and planning documents.

4. TikTok & Platform Partner Relationships

• Maintain frequent, clear communication with platform partners.


• Gather insights, updates, and platform guidance and cascade this information to internal teams.


• Support participation in platform programs, training, and high-visibility opportunities.

What We're Looking For:

• Proven TikTok Shop growth experience


• Deep understanding of the TikTok Shop ecosystem, including key marketing levers and strategies that influence performance and drive sales


• Passion for TikTok, beauty trends and cultural moments


• Effective communicator and collaborator across creative, analytical, operational & technical teams.

Experience

• 2–4+ years of experience in digital merchandising, e-commerce, or social commerce


• Experience with TikTok Shop (brand, marketplace, or agency).


• Strong understanding of TikTok’s creator landscape, culture, and content trends.


• Experience working with agencies or managing external partners.


• Excellent communication and organizational skills.


• Ability to manage many moving pieces, prioritize, and stay detail oriented.