The Web Development Virtual Assistant (VA) is responsible for the full lifecycle of website design, development, optimization, and technical maintenance across all organizational domains and platforms. This role requires a blend of creative front-end skills, technical hosting and DNS management knowledge, and practical experience integrating tools and automations that support business and marketing operations.
The Web Development VA ensures all digital environments are secure, optimized, compliant, and visually aligned with the organization’s brand and user experience standards. This position works closely with leadership and marketing teams to execute high-quality web solutions, troubleshoot technical issues, and maintain efficient integrations across multiple systems.
Key Responsibilities
1. Website Development & CMS Management
Build, update, and maintain responsive websites across Webflow, Shopify, WordPress, and Squarespace.
Customize templates, layouts, and styling using HTML5, CSS3, and JavaScript.
Manage and optimize plugins, themes, and page speed for WordPress and other CMS platforms.
Support e-commerce development and customization using Shopify’s Liquid framework.
Develop marketing and landing pages for campaigns, events, and lead capture.
Conduct cross-browser testing and quality assurance for all site builds and updates.
2. Technical Configuration & Coding Proficiency
Implement front-end code enhancements for performance and interactivity.
Manage basic PHP edits for WordPress or related systems.
Configure and maintain JSON/REST API integrations and automation workflows.
Manage version control using Git/GitHub for change tracking and team collaboration.
Apply SEO best practices including metadata, schema markup, accessibility (WCAG), and site performance tuning.
3. UX/UI & Design Support
Create mockups, prototypes, and page layouts using Figma, Canva Pro, or Adobe XD.
Ensure cohesive branding, accessibility, and responsive design across all pages.
Collaborate with leadership to refine design hierarchy, typography, and user flow for optimal engagement.
Optimize content and imagery for performance and conversion.
4. Hosting, Domain, & DNS Administration
Manage domain registration, DNS configuration, and hosting environments (primarily GoDaddy).
Configure DNS records (A, CNAME, MX, TXT, SRV) and troubleshoot propagation or routing issues.
Set up and validate SPF, DKIM, and DMARC records for secure email authentication.
Manage SSL certificates, HTTPS redirects, and security protocols through Cloudflare or Let’s Encrypt.
Perform migrations, backups, and restoration of websites using FTP/SFTP or cPanel.
Diagnose and resolve hosting, SSL, or DNS-related errors with precision and documentation.
5. Website Security, Performance & Optimization
Maintain site health through plugin updates, vulnerability checks, and CMS hardening.
Configure caching and CDNs (Cloudflare, Fastly) for optimal load speeds.
Manage backup schedules, storage integrity, and restoration procedures.
Regularly test and monitor site uptime, performance, and security.
Ensure compliance with data security, accessibility, and privacy standards.
6. Integrations, Marketing & Analytics
Implement and manage Google Analytics 4, Google Tag Manager, and Search Console.
Connect and maintain integrations with CRM tools (HubSpot, Salesforce, Pipedrive).
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