Reporting and Data Analyst (Lead Generation Ads)

Location: Remote - Eastern Europe
Schedule: Monday - Friday. 9AM - 5PM CST
USD Salary range: (Monthly USD) $1,800 – $3,000 (Negotiable based on expertise)

We are seeking a Reporting / Data Analyst to own dashboard management, performance tracking, and insight generation across marketing channels.

This role is focused on maintaining reporting consistency, analyzing performance data, and surfacing actionable insights to the activation team.

The ideal candidate is highly analytical, detail-oriented, and experienced in working across GA4, ad platforms, and tracking systems.

Responsibilities

Dashboard Management

• Build, maintain, and update reporting dashboards
• Ensure data accuracy and consistency across reports
• Standardize reporting frameworks
• Troubleshoot data discrepancies

Performance Analysis & Insights

• Analyze marketing performance across channels
• Identify trends, opportunities, and issues
• Translate data into actionable insights
• Support decision-making with clear reporting

Platform & Tracking Management

• Work within GA4, ad platforms, and call tracking tools
• Ensure proper tracking and attribution
• Validate data integrity across sources
• Support tagging and tracking implementation

Reporting Consistency & Support

• Maintain standardized reporting processes
• Support internal and client-facing reporting needs
• Collaborate with activation teams
• Ensure timely delivery of reports

• 2–4 years of experience in data analysis or marketing analytics
• Strong experience with GA4
• 2+ years of experience working with marketing analytics and reporting tools such as Improvado, AgencyAnalytics, and Whatagraph.
• Proven ability to build, manage, and optimize dashboards using platforms like Looker, Google Data Studio (Looker Studio), SA360, or similar tools.
• Familiarity with ad platforms and marketing metrics
• Strong analytical and problem-solving skills
• Strong English communication skills (written and verbal) (B2-C1)
• Ability to work independently with minimal supervision

Nice-to-Haves

• Experience with call tracking platforms (CallRail, WhatConverts, etc.)
• Familiarity with SQL or advanced data tools
• Experience working with multi-channel marketing data
• Experience supporting paid media teams
• Experience working with US-based clients

Ideal Candidate Profile

• Highly analytical and detail-oriented
• Strong ownership over data accuracy
• Comfortable working across multiple data sources
• Proactive in surfacing insights
• Organized and process-driven
• Focused on clarity and consistency in reporting

• Remote Work: Work from anywhere—our team is global, and we value work-life balance.

• Growth Opportunities: As a key player i you’ll have the chance to shape your role and grow with us.

• Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.

As part of our recruitment process, all candidates will be kindly asked to agree to Lago’s Confidentiality and Non-Circumvention Agreement. This ensures a respectful and professional experience for everyone involved.