Resch Alys Market-Sales

Research Analyst – Market & Sales Support

Target Hospitality | The Woodlands, TX | Full-Time

About the Opportunity

Target Hospitality is the nation’s leader in modular workforce housing solutions, accelerating our expansion within the surging sectors. We seek a savvy and business-minded Research Analyst to empower our sales team with actionable market intelligence. This role is pivotal—your insights on housing supply and demand, market sizing, and strategic trends will directly drive our growth in the designated space.

Key Responsibilities

• Market Mining & Opportunity Identification


• Proactively identify, research, and map new constructions, expansion, and retrofit opportunities nationwide (hyperscalers, colos, developers, EPCs, general/specialty contractors, and strategic partners)


• Build and maintain a robust, current database of projects, owners, supply chain participants, and key contacts


• Supply & Demand Analytics


• Assess and validate housing supply data in target geographies (including hotels, extended stay, RV, modular, and apartment inventory)


• Analyze and model demand drivers for workforce housing related to construction sites (workforce counts, project schedules, seasonality, regional trends)


• Size demand and forecast growth at the market, submarket, and project level—translating build-out trends into actionable sales opportunities


• Market & Pipeline Qualification


• Rigorously qualify leads and rank growth opportunities based on ownership, project scale, construction pipeline timing, and labor needs


• Partner with sales leadership to develop segmentation, quantification, and prioritization frameworks for the pipeline


• Sales Intelligence & Reporting


• Aggregate, synthesize, and visualize market and pipeline data into dashboards, heat maps, briefings, and intelligence reports for sales and executive teams


• Track competitive activity, contract wins, price points, and market shifts in real estate and workforce housing supply


• Support proposal and strategic account planning with the latest data on housing options and infrastructure market trends


• Data Management & CRM Optimization


• Ensure integrity of lead, market, and opportunity data in CRM


• Build and automate reporting on critical sales funnel and market health metrics

Who You Are

• Demonstrated experience (2+ years) collecting and analyzing real estate data in commercial, multifamily, hospitality, or workforce housing markets


• Skilled at mapping housing supply, inventory, and pricing in both urban and rural environments


• Experienced in modeling demand drivers and forecast growth, especially relating to large-scale infrastructure development (by region and project)


• Background in market research, competitive intelligence, or sales support in B2B or related infrastructure industries


• Proficient with spreadsheets (advanced Excel), CRMs (Salesforce or similar), and data visualization/reporting tools


• Exceptional written and verbal communication skills; able to turn analysis into clear, concise recommendations


• Analytical, resourceful, collaborative, and highly organized


• Bachelor’s degree in Real Estate, Business, Data Analytics, Economics, Finance, or related field

What We Offer

• Direct impact on sales success in America’s fastest-growing infrastructure sector


• Leadership mentorship and significant executive exposure


• Highly competitive salary, annual bonus, full benefits available