Job Description: Response
Handler / Lead Engagement Executive

Department:
Marketing

Reports
To: Head of Marketing / Ceo

Job
Summary:

The
Response Handler is responsible for actively managing and responding to all
inbound client inquiries across multiple marketing channels. The role focuses
on first -contact engagement, lead qualification, structured follow -ups, and
accurate CRM management to ensure efficient handover to the sales team and high
conversion support.

Key
Responsibilities:

1.
Inquiry Management

•
Actively and promptly respond to all inbound inquiries across all marketing
channels including WhatsApp, website forms, social media platforms, and email.

•
Ensure professional, consistent, and brand -aligned communication.

2.
Lead Qualification

•
Qualify all inbound leads before assigning them to the sales team.

•
Filter out unqualified leads to improve sales efficiency.

3.
Lead Nurturing & Follow -Ups

•
Send structured and timely follow -up messages to unresponsive and warm leads.

•
Maintain regular engagement to nurture leads until conversion or
disqualification.

4.
CRM Management

•
Upload all qualified leads into the CRM system in a timely and accurate manner.

•
Maintain complete and updated lead records and statuses.

 5.
Post -Handover Follow -Ups & Reporting

•
Follow up on leads handed over to the sales team to track response and
engagement.

•
Collect and report data on response rates, follow -up effectiveness, and lead quality.

 Key
Skills & Competencies:

•
Strong written and verbal communication skills

•
Attention to detail and accuracy

•
Ability to manage multiple communication channels

•
Basic understanding of sales funnels and CRM systems

•
Proactive, professional, and client -focused mindset

 Performance
Metrics (KPIs):

•
Response time to inquiries

•
Lead qualification accuracy

•
CRM data completeness

•
Follow -up consistency

•
Lead response and engagement rates

Requirements

•
Strong written and verbal communication skills

•
Attention to detail and accuracy

•
Ability to manage multiple communication channels

•
Basic understanding of sales funnels and CRM systems

•
Proactive, professional, and client -focused mindset