Retail Assistant Manager

If you’re excited about leading by example, delivering exceptional service, and helping to create an unforgettable experience for customers, we’d love to meet you! As a Retail Assistant Manager at 5.11, you’re a crucial part of our store leadership team. You’ll support the Store Manager in guiding the team, ensuring smooth daily operations, and delivering mind-blowing customer service. You’ll be a role model on the floor, helping associates reach their full potential, and you’ll be instrumental in making sure that every customer interaction reflects our commitment to service, teamwork, and excellence.

What You’ll Do:

• Champion a customer-first culture, ensuring each team member understands the importance of making every visit special.


• Support the Store Manager in leading and motivating a team dedicated to providing an outstanding customer experience.


• Lead by example on the floor, providing exceptional customer service and handling escalated customer interactions with professionalism and care.


• Encourage team development, coaching team members to enhance their product knowledge and sales skills.


• Manage daily operations, including inventory control, merchandising, and maintaining a clean, organized store environment.


• Assist in setting and achieving sales goals, tracking key performance metrics, and celebrating team successes.

What We’re Looking For:

• Strong commitment to customer service with a passion for going above and beyond.


• Natural leadership skills with a collaborative approach to team success.


• A love for technical outdoor gear—enthusiasm for our products helps create a stronger connection with customers.


• Problem-solving skills and the drive to provide complete, practical solutions for customers.


• Strong adaptability and resourcefulness to meet the varied needs of customers and the challenges of retail.

We believe successful leaders at 5.11 demonstrate these core attributes:

• Engaging: Approachable, fully involved, and committed to supporting team and customer needs.


• Energetic: Driven to get things done and inspire others to do their best.


• Grit: Resilient and passionate about achieving team goals.


• Competitive: Always aiming to improve and raise the bar for customer service.


• Assertive: Confident with a strong sense of self and values​.

What We Offer:

• Competitive hourly wage with performance incentives.


• Health, dental, and vision insurance.


• Employee discounts on 5.11 gear—outfit yourself and get ready for adventure.


• Opportunities for career advancement within a supportive, team-oriented culture.


• The chance to be a part of something bigger than retail: we are in the business of inspiring adventure.

Pay Range: $15.52 - $18.00

You can find out what personal information we collect, correct any inaccuracies, or ask us to delete your personal information (with some exceptions). To check out our policy, click HERE. If you want to make a request about your personal data, CLICK HERE.