Retail Experience & Place Activation Manager

About Trademark Property Company

Trademark Property Company, based in Fort Worth, Texas, is a full-service real estate firm specializing in the development, investment, and management of mixed-use, retail, multifamily, and office properties.

We aren’t just about square footage or leasing rates. We are in the business of placemaking and turning ordinary spaces into community hubs—places where people want to be, connect, and experience something special. 

Our business is focused on adding value to assets, but our passion is adding value to communities. We don’t just manage properties; we curate experiences. If you want a career that is as dynamic and vibrant as the places we create, you’re looking in the right place. 

We aim for our culture to truly reflect our purpose and guiding principles. Our Purpose is to be extraordinary stewards, enhance communities and enrich lives. Our guiding principles: 

• Have Vision 
• Engage People 
• Make a Difference 
• Create Value 
• Build Partnerships 

Do you like what you’re reading? Nice, but enough about us, let’s talk about you. Are You…

• Passionate: You thrive on creating value for everyone involved, from the stakeholders to the Sunday afternoon shoppers. 
• A Partner: You cultivate relationships based on integrity and respect because you know we succeed together. 
• Growth-Minded: You see challenges as opportunities to evolve and failure as data for improvement. 

The Opportunity

We are seeking a dynamic, hospitality-driven Retail Experience & Place Activation Manager to serve as our on-site lead, bringing our retail brand and destination vision to life. In this role, you will be the absolute catalyst for the property, translating marketing and brand strategies into tangible, memorable on-site interactions that foster community, elevate guest satisfaction, and maximize asset performance. If you are a high-energy, versatile self-starter who excels at balancing creative event curation with meticulous operational and budget management, this role offers the perfect platform to showcase your talents and shape a premier destination.

• Work Model: Full-time, fully on-site at the property management office
• Reports To: General Manager 

What You’ll Do

1. Strategy, Planning & Marketing Execution

• Campaign Deployment: Execute approved asset-level marketing strategies, campaigns, and lifestyle initiatives in perfect alignment with corporate goals.
• Fiscal Support: Direct the field execution of the property's annual plan and approved operating budget.
• Calendar Management: Oversee and maintain local property calendars to ensure complete synchronization with campaign timing and overall on-site readiness.
• Omnichannel Coordination: Coordinate the on-site execution of creative, digital, and traditional marketing channels in close partnership with Central Marketing and specialized external vendors.

2. Experiential Events & Place Activation

• Production Excellence: Plan, manage, and flawlessly execute community events, seasonal programming, destination activations, and merchant grand openings.
• Logistics & Compliance: Supervise third-party vendors, manage operational timelines, secure required municipal permits, and lead on-site logistics to ensure polished execution.
• Performance Partnerships: Partner side-by-side with tenants and property management team members to deliver meaningful, experiential moments that drive customer traffic and merchant sales.
• Flexible Coverage: Provide dedicated "boots on the ground" support across retail, mixed-use, and destination programming, including required evenings and weekends.

3. Customer, Tenant & Community Engagement

• Journey Enhancement: Deliver high-quality, customer-facing experiences, activations, and local communications that reinforce destination positioning.
• Hospitality Presence: Serve as a highly visible on-site presence during key traffic moments, acting as a direct conduit for hospitality, community, and placement standards.
• Feedback Collection: Gather, analyze, and share real-time customer feedback and operational insights to inform continuous experience enhancements.
• Merchant Enablement: Serve as the primary on-site partner to tenants, fostering relationships with retailers, community partners, and local organizations to enable merchant participation in approved destination moments.

4. Brand Standards, Social Media & Content Execution

• Integrity Guardrails: Ensure 100% of on-site experiences, events, temporary signage, and printed collateral comply strictly with approved corporate brand and place standards.
• Risk Escalation: Identify and flag operational risks, brand deviations, or unique local sensitivities, escalating them immediately to leadership for strategic guidance.
• Content Ideation: Collaborate with and approve our third-party agency’s local content calendars by capturing and publishing authentic, on-site content reflecting live events, tenant highlights, and day-to-day property experiences.
• Insight Sharing: Ensure all local social media outputs reinforce place positioning while sharing digital insights and content learnings to optimize ongoing planning.

5. Operational, Budgetary & PR Management

• Fiscal Administration: Create and manage the asset-level budget in close consultation with Property Marketing, meticulously tracking event-related expenses and driving budget forecasting.
• Invoice Processing: Manage the systematic routing and processing of approved vendor invoices related to all property experiences.
• Public Relations Support: Partner with the property-level PR agency and Corporate Communications teams to deliver approved press releases, maintain corporate messaging consistency, and execute on-site media moments.
• Silo Integration: Act as a critical two-way conduit between on-site teams and Central Marketing, feeding ground-level qualitative insights, successes, and recommendations upward to optimize corporate strategies.

What You Bring to the Table

Education & Experience

• Background: Bachelor’s degree in Event Management, Marketing, Hospitality, Public Relations, Business Administration, or a highly related field from an accredited institution.
• Professional Track Record: Four (4) or more years of progressive, hands-on experience in event planning and execution, ideally demonstrating clear exposure to retail marketing, commercial real estate, or place activation.
• Technical Savvy: High proficiency with Microsoft Office products and all forms of digital communication/social media platforms. Working experience with creative tools such as Canva, Adobe Illustrator, Photoshop, and/or InDesign is considered a significant plus.
• Financial Comfort: Practical proficiency with budget creation, financial tracking, and ledger forecasting.

Core Professional Skills

• Self-Directed Execution: A proven self-starter with a high-energy, versatile professional style, capable of managing multiple complex projects simultaneously with minimal supervision.
• Administrative Mastery: Above-average ability to organize workflows, manage time, intuitively set priorities, and multi-task while fiercely maintaining aggressive deadlines.
• Communication & People Skills: Strong interpersonal, analytical, and presentation skills; natural ability to deal effectively and professionally with people at all levels—from corporate executives to third-party vendors and everyday property guests.
• Detail Focus: Meticulous attention to detail and a commitment to ensuring all brand execution meets first-class standards.

Leadership & Interpersonal Style

• Value Alignment: An unwavering, visible commitment to personal integrity, the firm’s Guiding Principles, and our core Leadership Principles.
• Hospitality Mindset: A passion for customer service, community building, and cross-functional team collaboration.

Physical Demands & Working Conditions

• On-Site Presence: This is a 100% on-site position based in the property management office, requiring an active, mobile field presence.
• Physical Mechanics: Ability to stand and walk up to several hours per day across the property layout, navigate stairs, and lift or move setup infrastructure weighing up to 25 lbs.
• Schedule Flexibility: Absolute willingness and capacity to work non-traditional hours, including occasional nights, weekends, and select holidays to supervise live event executions.

Oh, You Want the Perks? 

We offer a competitive compensation and benefits package designed to support your health, financial security, and work-life balance.

• Medical, Dental, & Vision: Coverage through United Healthcare 
• Disability & Life Insurance: Employer-paid short-term/long-term disability and life & AD&D insurance. 
• Paid Leave: Up to 4 weeks of paid maternity leave and 2 weeks of paid paternity leave. 
• 401k: With a company match of 50% on the first 5% of your contributions. 
• Paid Time Off (PTO): 15 days of PTO are accrued from your first full pay period. 
• Paid Holidays: You will receive 10 paid holidays per year, plus a paid birthday holiday and 2 paid volunteer days. 
• Additional Company-Paid Benefits: Access to HealthJoy for telehealth and advocacy services, and Rocket Lawyer for legal services. 

Does this sound like a place you’d want to work? If so, we invite you to apply!