Retail Operations

About Base

Base is America’s next-generation power company. We’re rebuilding the foundation of modern civilization–electricity–by deploying a vast network of distributed batteries that is transforming today’s fragile, centralized grid into a resilient and abundant system. We are engineers, operators, and creatives solving some of the most complex, interdisciplinary challenges of our time.

About the Role

We’re hiring a growth-minded operator to own and scale Base’s retail operations. Today that starts with our flagship retail partner. Tomorrow it could be any number of big-box and grocery retailers across Texas and beyond.

This role sits at the intersection of vendor management, field marketing, performance analytics, and sales operations. You’ll manage our in-store sales vendor, build the marketing collateral and local campaigns that drive foot traffic and conversions, and own the reporting that tells us what’s working and what isn’t. You’ll turn a single retail partnership into a repeatable, scalable channel.

You’ll work closely with growth marketing, business operations, sales, member experience, product, and design. You’ll have clear targets, full ownership, and direct visibility across the organization.

What You’ll Do

• Own retail partnership growth targets, with clear accountability for in-store conversion volume, cost per acquisition, and channel revenue.

• Manage the in-store sales vendor relationship end-to-end—performance standards, rep quality, training, escalations, and reporting cadences.

• Build and iterate on marketing collateral, in-store materials, and local campaigns that drive awareness and conversion at retail locations.

• Own performance analytics for the retail channel: track vendor output, campaign results, and funnel metrics; translate data into clear recommendations.

• Develop repeatable playbooks and processes that allow Base to launch new retail partnerships efficiently as the channel scales.

• Coordinate cross-functionally with design, product, sales, and member experience to ensure Base’s brand and value proposition are consistently represented in-store.

What You’ll Bring

• 3–10+ years of hands-on experience in growth, channel marketing, retail marketing, or partnership management—ideally with direct ownership of performance targets in a consumer or consumer-adjacent business.

• Experience managing vendor or field sales teams, with a track record of holding partners accountable to outcomes.

• Comfortable building from scratch: creating processes, collateral, and reporting where none exist yet.

• Strong cross-functional operator—able to work fluidly with design, sales, product, and biz ops to move fast and ship work.

• Clear communicator who can translate performance data into decisions: what to double down on, what to fix, what to shut down.

• Bonus: data fluency (SQL, CRM reporting, or similar) and experience in early-stage or unstructured environments.

About This Team

The Marketing team at Base is lean, high-ownership, and results-driven. We operate with clear accountability, tight feedback loops, and a strong bias towards action. Marketing works closely with design, sales, and product to build scalable systems that support the rapid buildout of America’s next-generation power company.

Please note: Base is a startup, which means priorities shift and evolve quickly. Your role may expand or change based on the needs of the business at any given time, so the responsibilities listed may not be exhaustive.

Our Values

• First Principles Thinking: Question assumptions. Principles > rules.

• Operate at Base Pace: Focus on what matters, act quickly, and learn by doing.

• Give & Get Feedback: Be direct, be humble, and maintain a growth mindset.

• Everyone’s an Owner: Follow through on commitments and own results.

• Strong Opinions, Loosely Held: Drive clarity and make calls with imperfect information.

• Committed to the Mission: Rebuilding the grid is a big challenge. We work hard because we care deeply about the impact we’re creating. We work in-person. It’s not a 9-to-5. We are all-in.

• Fun & Optimism Coexist with Grit: Collaboration and celebration coincide with the intensity of building real things.

Do the best work of your life at Base.