Retention Manager

Job Posting: Retention Manager (Email + SMS)

Portland, OR · Full-Time 

Reports to: VP of Ecommerce

About Rumpl

Rumpl is a category-defining brand that’s reimagining comfort with bold design, technical performance, and a deep commitment to sustainability. We invented the modern outdoor blanket, but that was just the beginning. From artistic collaborations to ultra-packable puffy gear, we exist to celebrate the moments after it–when the hike is done, the fire is lit, and connection begins.

At Rumpl, we blend innovation with creativity to inspire adventure, and we tell stories that resonate far beyond the trail. If you’re someone who thrives in the wild—whether that’s climbing your next peak or in the weeds of a good email flow—you might be our next great hire.

About the Role

We’re looking for a Retention Manager to own and grow Rumpl’s retention marketing programs. This role will collaborate on building strategy, and lead the execution, and optimization of our email and SMS channels, ensuring they are best-in-class, measurable, and innovative.

You’ll be our go-to for building flows, campaigns, and reporting frameworks in Klaviyo and Postscript, while also staying at the forefront of AI-driven reporting and creative tools to elevate our programs. In a pinch, you should be able to design an email, with the everyday expectation of setting up and executing campaigns in Klaviyo.

This is a perfect role for someone who blends strategic thinking with hands-on execution, someone who can analyze performance one moment and spin up a send the next.

What You’ll Do

1. Own CRM Strategy & Execution

• Manage Rumpl’s email and SMS marketing programs, including campaign calendars, automated flows, transactional emails, and triggered messaging.


• Ensure programs align with seasonal calendars, launches, product drops, and brand moments.

2. Optimize for Growth

• Continuously optimize list growth via popups, onsite collection tools, and partnership activations.


• Drive measurable improvements in engagement, retention, and customer LTV.

3. Leverage AI & Best Practices

• Stay at the forefront of AI tools for reporting, creative iteration, segmentation, and testing.


• Ensure Rumpl’s email and SMS programs reflect cutting-edge best practices in deliverability, personalization, and compliance.

4. Hands-On Campaign Management

• Create and launch campaigns directly in Klaviyo and Postscript when needed.


• Design simple email assets to support quick-turn initiatives.

5. Own Loyalty & Community Integration

• Engage customers through VIP campaigns, personalization strategies, and community-driven touchpoints.


• Own strategy and execution of Rumpl’s loyalty program and integrate it across retention channels.

6. Analytics & Reporting

• Track KPIs (open/click rates, conversion, churn, LTV, ROI) and deliver actionable insights weekly, monthly, and quarterly.


• Develop and share testing roadmaps to drive continuous improvement.

What You’ll Bring

• 5 to 7 years of hands-on experience in Email & SMS marketing (ideally with consumer brands).


• Proven expertise with Klaviyo (required) and Postscript (or comparable SMS platforms, e.g. Attentive, Klaviyo).


• Familiarity with Figma, Canva or similar creative tools for simple design needs.


• Knowledge of deliverability best practices, segmentation, personalization, and A/B testing.


• Comfort with AI-enabled tools for reporting, insights, and creative.


• Highly analytical mindset—you measure what matters and test everything.


• Strong project management and organizational skills; ability to manage multiple priorities and deadlines.


• Excellent written communication and an eye for brand voice.


• Startup or fast-growth brand experience is a plus.


• Passion for the outdoors and the Rumpl brand is a big bonus.

Why You? Why Rumpl?

This is more than a retention role—it’s a chance to shape the way Rumpl builds lasting relationships with our customers. From the first popup to the fiftieth purchase, you’ll design the moments that keep people engaged, connected, and excited to come back for more.

You’ll have the tools, ownership, and freedom to push boundaries—whether that’s testing new AI-powered reporting, crafting irresistible flows, or jumping in to create a last-minute sends that makes someone smile. At Rumpl, retention isn’t just about emails and texts—it’s about creating a community that feels personal, authentic, and uniquely ours.

If you’re someone who loves blending strategy with hands-on execution, thrives at the intersection of creativity and analytics, and wants to help customers fall in love with a brand over and over again—this role is built for you.

Why You’ll Love Working Here

• Creative, values based, and supportive culture focused on balancing growth and sustainability


• Competitive salary and benefits (medical, dental, vision, 401k, generous PTO, gear allowance)


• Hybrid flexibility (Portland-based team)


• Opportunity to own and scale a high-impact function at a fast-growing outdoor brand


• Rumpl is a certified B-Corp and a Climate Label and Conservation Alliance Member.

🎯 Ready to help Rumpl build world-class retention programs? Apply now and show us how you’ll take our Email + SMS to the next level.