Retention Marketing Specialist

We’re seeking a Retention Marketing Specialist to spearhead end-to-end execution and success of client email and SMS programs, including campaign and flow planning, build, QA, deployment, optimization, and performance tracking.

The Retention Marketing Specialist owns day-to-day lifecycle execution across assigned accounts using data-driven insights to lead the creative direction and messaging strategy. This role blends behavioral insight, performance-driven messaging, and audience-specific storytelling to help drive engagement, retention, and revenue.

You’ll work closely with the Senior Manager, Retention Marketing to define campaign narratives, segmentation strategies, and A/B test plans — ensuring our lifecycle campaigns are not only creative, but smart, personalized, and results-oriented.

Responsibilities

Campaign & Flow Management

• Own end-to-end lifecycle execution across email and SMS for assigned client accounts; Plan, build, QA, launch and optimize all campaigns and automated flows.
• Manage campaign and flow calendars to ensure on-time delivery, proper sequencing and suppression – aligning with cross-channel marketing initiatives as required.
• Monitor live sends and automations to ensure technical accuracy and performance stability, while maintaining flow logic, triggers, timing, and messaging cadence.

Messaging Strategy & Creative

• Define email and SMS messaging frameworks aligned with each stage of the customer journey, developing segmentation-based content strategies that speak to distinct needs.
• Shape content briefs for internal and external copy/design resources, ensuring brand consistency in all assets.
• Partner with cross-channel teams to identify new segment opportunities, integrating these insights into new creative iterations and improvements for testing.
• Develop and execute testing plans, including but not limited to subject lines, CTAs, creative and content variants, sending times, etc.

Administration

• Oversee day-to-day communications with accounts, including: managing incoming requests, gaining internal/external approvals as outlined, 
• Manage approvals for all final assets, gaining internal/external approvals as outlined
• Manage templates for consistency, clarity, and conversion best practices
• Maintain copy banks, brand guidelines, and content frameworks for recurring use
• Support documentation of creative testing learnings and message optimization standards

Tools You’ll Use

• ESPs (Klaviyo, Postscript, Mailchimp, HubSpot)
• SMS Providers (Attentive, PostScript)
• Shopify, Figma, Google Docs, AI (ChatGPT, Glean)
• GA4, Looker Studio, or other reporting tools

Qualifications

• Have 3–5+ years in lifecycle marketing, creative direction, or content strategy
• Prior work in ecommerce, SaaS or fast-moving digital lifecycle programs
• Think like a copywriter, plan like a strategist, and execute with performance in min
• Understand how tone, timing, and segmentation impact message effectiveness
• Love collaboration with creative teams, analysts, and campaign leads
• Stay curious about what drives customer behavior — and how to speak to it

Compensation

• Job Type: Full-time Employee
• Schedule: Monday - Friday, 9 AM - 6 PM EST
• • Employees within an hour of our offices must work in-office three days a week.
• Annual Base Salary: $55,000 - $60,000/year

Benefits

• Medical, Vision and Dental Plan
• 401(k) Plan + 4% Employer Match
• Unlimited PTO
• Flexible Working Hours
• Hybrid & Collaborative Environment
• Company-Wide & Team Events