Sales & Administrative Coordinator

Job Type: Full-Time
Schedule: In-person, Monday–Friday, 8:00 AM–4:00 PM; rotating after-hours and weekend on-call coverage
Posted: November 18, 2025
Compensation: Competitive pay and benefits
Reports To: Agency General Manager

Position Summary

The Sales & Administrative Coordinator plays a key role in supporting both the growth and daily operations of our non-medical home care agency. This dynamic role combines sales support, community outreach, social media management, newsletter creation, and general administrative coordination.

The ideal candidate is outgoing, organized, and creative—someone who can build meaningful relationships while keeping office operations running smoothly and producing engaging digital content that reflects our mission and values.

Key Responsibilities

Sales & Marketing Support

• Serve as the first point of contact for prospective clients, families, and referral partners.


• Follow up on all leads and inquiries to support conversion to active clients.


• Coordinate in-home assessments and consultations.


• Maintain and update CRM or lead-tracking software.


• Build and nurture relationships with referral partners including senior centers, hospitals, skilled nursing facilities, and care managers.


• Attend community events, networking meetings, and outreach activities on behalf of the agency.


• Track lead activity and prepare weekly sales reports for management.

Social Media & Digital Marketing

• Create, schedule, and publish content across platforms such as Facebook, Instagram, LinkedIn, and others.


• Develop engaging posts highlighting agency services, caregiver spotlights, community involvement, and educational resources.


• Monitor social media engagement, responding or escalating as needed.


• Capture photos and short videos (following agency policies) for marketing use.


• Maintain a consistent and professional brand voice across all digital channels.


• Create monthly or quarterly e-newsletters for clients, caregivers, and referral partners—including writing, design, and distribution.


• Assist with basic website updates related to events, announcements, and service offerings.

Administrative & Office Coordination

• Greet and assist visitors, caregivers, and clients in a professional and welcoming manner.


• Answer and route incoming calls while delivering excellent customer service.


• Maintain marketing supplies, forms, and organization of administrative areas.


• Assist with scheduling caregiver interviews, orientations, and training sessions.


• Prepare letters, reports, marketing materials, and meeting documents.

Client & Caregiver Support

• Conduct follow-up calls to ensure ongoing client satisfaction.


• Assist with coordinating caregiver schedules, shift changes, and communications.


• Provide friendly and professional support to caregivers regarding assignments, availability, and questions.


• Escalate concerns or issues to the Agency Director of Operations when necessary.

Qualifications

• High school diploma required; associate or bachelor’s degree preferred.


• Experience in home care, healthcare, customer service, sales support, or office administration preferred.


• Strong written and verbal communication skills.


• Ability to create basic marketing content and effectively use social media platforms.


• Proficiency in Microsoft Office Suite; experience with Canva, Constant Contact, Mailchimp, or similar tools preferred.


• Excellent organizational skills and attention to detail.


• Friendly, professional interpersonal skills.


• Ability to manage multiple priorities and maintain confidentiality.

Key Competencies

• Customer service excellence


• Creativity and digital communication skills


• Strong organization and multitasking


• Problem-solving and adaptability


• Relationship-building


• Professionalism and discretion

Work Environment

This position is primarily office-based in Fletcher, NC, with occasional local travel for community events or visits to referral partners. Some schedule flexibility may be required for outreach or special events. Standard working hours are Monday through Friday, 8:00 AM–4:00 PM.

Compensation & Benefits

• Competitive hourly pay or salary


• Paid time off


• Health benefits (if applicable)


• Mileage reimbursement for approved travel


• Opportunities for professional development