Sales and Hospitality Lead

About LAKE LAKE started because two friends had a wild dream and the grit to see it through. We retained that entrepreneurial spirit while infusing our company with the things that really matter along the way, like kindness, trust, and authenticity. We're always above ego and work hard — in the softest pajamas imaginable. Why you want to work LAKE: Our company culture and framework allow employees to put family — however you define family — first. Heads down, robes on. We’re hardworking, but friendly. You’ll feel a real sense of camaraderie from Day 1. Personal and professional growth often go hand in hand. Our company offers room for both (it’s growing fast, too!). Refresh your pajama drawer: We offer a generous employee discount. TGIF! Headquarter and distribution roles include shortened Fridays, and not just in summer. About LAKE LAKE started because two friends had a wild dream and the grit to see it through. We retained that entrepreneurial spirit while infusing our company with the things that really matter along the way, like kindness, trust, and authenticity. We're always above ego and work hard — in the softest pajamas imaginable. LAKE believes that the most comfortable part of your day should be celebrated. For us, these comfortable moments are nights at home with our families, weekend escapes with friends, a dose of me-time after a long day, and holidays that gather everyone together.   About the role As a key member of the Retail Leadership team, the Sales and Hospitality Lead is responsible for driving store sales and delivering exceptional hospitality within our curated retail environments. This role focuses on building strong relationships with clients, ensuring an outstanding customer experience, and collaborating closely with the Brand Partnerships Manager to host engaging events that align with brand goals and enhance customer engagement. You will... Engage with clients in store and create inspirational, on-brand shopping experiences, actively listening to needs and providing personalized recommendations based on preferences and lifestyle   Model unmatched hospitality for the store team, building and maintaining strong relationships with clients and fostering brand loyalty   Work with the LAKE retail team to achieve and exceed sales targets, contributing to the store’s performance   Maintain a deep knowledge of product lines, trends and the brand story to share with clients   Assist the retail leadership team in opening and closing duties, coaching associates, resolving customer complaints, and leading the team to success.    Assist the Corporate team in the planning and execution of all in-store events, including product launches, seasonal promotions, pop-ups, etc.   Create a welcoming and inspirational environment during events, ensuring customers have a seamless and enjoyable experience.   You should have... 1+yrs retail experience, especially in an elevated role   Strong sales skills with proven ability to meet and exceed targets   Skilled at building client relationships & leveraging into event participation   Ability to work in a fast-paced environment, multitask and handle multiple responsibilities   Education/experience (including internships) related to Client/Retail events   Excellent communication skills, with the ability to engage customers   A passion for the LAKE brand and aesthetic and knowledge of the fashion market   Flexible availability including evenings and weekends