Sales & Marketing Director

The Sales & Marketing Director will passionately lead our organization’s marketing and catering department at Bush River Road and ensure that all guests are wowed and delighted as they enjoy Chick-fil-A products and service in our restaurant and in the community. 

Key Responsibilities:

●     Innovation & Strategy: Create a long-term and innovative strategy around the marketing and catering department; research and stay current with the resources

offered by Chick-fil-A or used at other stores; work with managers to determine what should be implemented and purchased

●     Vision: Ensure the department is always moving forward and working towards the store vision; actively plan and prepare for the store’s future in monthly, quarterly, and annual increments

●      Tracking:  Debrief and keep a detailed record of strengths, weaknesses, and areas of opportunities for all catering and marketing events to ensure that adjustments are made and the team is better prepared for the future

●      Sales Strategy: Develop and execute a thoughtful and intentional catering strategy each quarter to achieve set outside sales goals each individual month

●      Food Distribution: Developing and executing a monthly food distribution schedule in conjunction with the Catering Manager

●      Sampling: Develop and execute a monthly sampling schedule and inform operational leaders of this schedule

●    Ordering: Ensure campaign materials, coupons, BOGs, and PALS are ordered and inventoried

●      Budget:  Work with the Operator to manage and maintain the marketing budget

●      Donation Requests: Manage and handle all requests

●      Mobile Ordering: Promote the mobile app to meet monthly sales goals through usage, delivery, and curbside

●      Spotlight: Manage application and utilize it to create raving fans

●      Events: Host and execute all organization events in restaurant and in community; communicate events with the team in an enthusiastic manner (Spirit Nights, DDDN, Christmas party, etc.)

●      Morale: Keep the team morale high by acting as store cheerleader and driving energy through intentional acts of kindness towards the employees

●      Cow mascot program:  Mascot appearances 1x/week in store and regularly at community events; maintenance and cleanliness of mascots and costumes

●      Cleanliness/Organization: Ensure the marketing and catering areas and materials in the break room, lofts, and office are organized, clean, and tidy; maintain an inventory of all materials

●      School Partnerships: Manage all school relationships and their accounts; work to establish clear systems and standards for sponsorships, donations, PTO sales,

etc.

●      Awareness: Pursue, cold call, and visit potential clients in a persistent and genuine manner to convey our services and product options; pursue all schools (local and away) are pursued for catering

●      Remarkable Delivery Experiences: Fresh food, on time, tablecloths, cows, presentation, etc.

●      Operational Preparation: Send out all catering orders the day before to store leadership; prepare all pick up orders and deliveries: box meals, condiments, ice, gallons, etc.; work closely with and assist the operational leaders to ensure they are prepared and adequately staffed to execute the orders

●      Financials:  Handle all paperwork and monetary management in a detailed and careful manner and ensure all catering bookkeeping is up to date and accurate; TBC sales don’t exceed 30 days without payment

●      Community Events: Manage store community calendar to maximize catering and brand marketing opportunities

●      Client Communication: Ensuring all guests receive the royal treatment after our delivery: follow up with thank you cards, food distribution, phone calls, etc. after large orders; ensure all large clients are communicated with monthly

●      Systems and Training: Develop clear systems for all catering procedures in accordance with Chick-fil-A standards; train and communicate these systems with all store leaders including guidelines with regular catering partners, purchase orders, TBC sales, condiments to be included with orders, etc.

●      Operational Time: Assist in the store operations 15 hours/week (scheduled time)

Success Factors & Behavioral Characteristics

We will know the Sales &Marketing Director is successful when we see:

●      The above responsibilities completed correctly, consistently and in a timely manner

●      Sales goals reached monthly

●      An ambassador who shows a high level of engagement with their contribution to the organization’s vision and results

●      All sales are collected in an accurate and timely manner

●      Deliveries are executed on time, with high food quality, and in a professional manner that accurately reflects the Chick-fil-A culture and hospitality

The Sales & Marketing Director should:

●      Professionally represent our business in a remarkable manner out in the field, on the phone, and through all correspondence

●      Intentionally build relationships and enthusiasm with our guests and team through positive interactions and encouraging events

●      Combine critical thinking and practical leadership to create a culture of innovation

●      Be able to listen to customer comments and solve any issues with a genuine and gracious manner and work to recover all guests

●      Enthusiastically and passionately lead our organization’s catering efforts

●      Work a minimum of fifteen scheduled hours per week in the restaurant operations

●      Allocate twenty to twenty-five hours per week for catering focused duties

●      Understand the allocated catering and operational hours are subject to change depending on the season and store events

Qualifications

●   College focus on Marketing or related discipline

●   1-2 years of relevant sales experience (preferred)

●   Social media background

●   Strong interpersonal and communication skills

Perks

●   Great company

●   Competitive Pay - $18-$20 per hour

●   Meal privileges

●   Flexible schedule/ Sundays off

●   Positive work environment

Work schedule

• 8 hour shift
• 10 hour shift
• Weekend availability
• Monday to Friday
• Holidays
• Day shift
• Night shift

Benefits

• Flexible schedule
• Paid training
• Employee discount