Sales and Marketing Manager

• Develop, implement, and continuously optimize the company's digital marketing strategy to increase brand visibility, customer engagement, and lead generation.
  


• Create, publish, and manage high-quality digital content across multiple platforms, ensuring consistency with the company's brand identity and marketing objectives.
  


• Plan, coordinate, film, and edit professional photo and video content for use across digital marketing channels.
  


• Manage all company social media platforms by developing content calendars, scheduling posts, engaging with audiences, and monitoring platform performance.
  


• Execute and manage paid digital advertising campaigns across Google Ads, Meta (Facebook & Instagram), and LinkedIn to maximize campaign effectiveness and return on investment.
  


• Monitor campaign performance using analytics tools, prepare performance reports, and implement data-driven improvements to marketing activities.
  


• Manage website content, ensuring information remains current, engaging, and optimized for search engines (SEO).
  


• Develop and execute email marketing campaigns to nurture leads, strengthen customer relationships, and promote company services.
  


• Support recruitment marketing initiatives by creating employer branding content and promotional campaigns to attract top talent.
  


• Collaborate with the sales team to develop marketing materials and campaigns that support business development and revenue growth.
  


• Ensure brand consistency across all digital and offline marketing channels, communications, and promotional materials.
  


• Stay up to date with digital marketing trends, emerging technologies, and industry best practices to improve marketing performance continuously.
  


• Coordinate with internal teams and external partners to deliver marketing projects within agreed timelines.
  


• Manage multiple marketing initiatives simultaneously while maintaining high standards of creativity, quality, and accuracy.
  

Requirements

• Bachelor's degree in Marketing, Digital Marketing, Communications, Business Administration, or a related field.
  


• Minimum of 4–6 years of proven experience in digital marketing, content marketing, brand management, or a similar role.
  


• Demonstrated experience creating engaging written, visual, photo, and video content for digital platforms.
  


• Proven experience managing social media platforms and executing successful digital marketing campaigns.
  


• Strong hands-on experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and Google Analytics.
  


• Solid understanding of Search Engine Optimization (SEO), Search Engine Marketing (SEM), and website content management.
  


• Experience developing and executing email marketing campaigns using modern marketing platforms.
  


• Excellent copywriting, storytelling, and content development skills with exceptional written and verbal English communication.
  


• Strong analytical skills with the ability to interpret campaign data and make data-driven marketing decisions.
  


• Excellent project management, organizational, and time management skills with the ability to manage multiple priorities.
  


• Strong creativity, commercial awareness, and attention to detail.
  


• Ability to work independently while collaborating effectively with cross-functional teams.
  


• Previous experience within the hospitality, tourism, lifestyle, or service industry will be an added advantage.