Sales and Marketing Manager

Objective:    The Sales & Marketing Manager will directly generate new client leads by building relationships. This role will be accomplished through developing, maintaining, and expanding relationships with professionals in the community who can refer potential clients. This role is responsible for maintaining and developing new and innovative marketing methods following industry best practices.

Reports to:           Owner or Sales & Marketing Director

Primary Responsibilities (including, but not limited to):

• Analyze market conditions and trends, including, but not limited to, competitors and influence centers; the overall goal is to explore areas of business opportunity.


• Identify all local influence centers (hospitals, senior living communities including independent, assisted, memory care, skilled nursing, rehabilitation, respite care, hospice, home health, physician practices, VA, and other related healthcare providers) to determine referral sources and build lasting and meaningful relationships.


• Develop and manage new referral sources through face-to-face meetings, networking, and digital strategies.


• Coordinate and manage digital marketing functions with the direction and collaboration of leadership/owner.


• Personally visit and arrange meetings with people responsible for or in a position to refer clients.


• Contact and engage with at least 8 to 10 referral sources daily to develop relationships and gain referrals.


• Utilize monthly marketing calendar and plan to coordinate activities.


• Organize daily network and relationship-building tasks.


• Arrange presentations of Senior Helpers services at meetings in healthcare and senior-related organizations.


• Attend trade shows, conferences, and community networking events representing Senior Helpers services. Network with others in the industry to develop additional referral sources.


• Assist in coordinating and managing various marketing and advertising methods, including social media, digital marketing, direct mail, and print ads, with assistance from the Franchisor’s Marketing team.


• Maintain and manage a (CRM) Customer Relationship Management system.


• Develop and maintain weekly activity reports and track KPIs and marketing data.


• Meet or exceed sales objectives.


• Always represent the company with professionalism.

Qualifications

• Bachelor's degree in marketing or related field or three years of related work experience in marketing, sales, and/or business development in home care, home health, or healthcare in lieu of degree


• Minimum of one year’s experience in the healthcare industry developing and managing a sales strategy preferred.


• Must have exceptional organizational, rapport-building skills and excellent follow-up, be an active listener and attentive to detail, as well as prioritize tasks in a changing environment.


• Must have excellent communication skills. Ability to maintain consistent relationships with prospects and referral sources.


• Self-starter who is solutions driven, motivated, and results-oriented to maximize growth potential.


• Ability to develop partnerships by gaining the commitment and buy-in of others.


• Understanding and adhering to SMART goals and other performance goals set by the supervisor.


• Proficiency in Microsoft Word, Excel, PowerPoint, Internet, and Outlook required.


• Ability to learn software programs quickly.


• Ability to work independently and as a positive member of the team.


• Must have a valid driver's license with a good driving record and reliable transportation.


• Excellent verbal and written communication skills.


• Must be a Road Warrior and adaptable to traveling within the assigned territory.