Sales and Marketing Systems and Analytics Specialist

Overview
The Sales & Marketing Systems & Analytics Specialist supports the Commercial Success Department by overseeing sales administration, marketing systems, and commercial analytics. This role ensures that commercial platforms are properly configured, reporting is accurate and actionable, and digital performance is continuously audited and optimized. The position works cross-functionally with Sales, Marketing and Property Teams to drive commercial performance through strong system administration, and process improvement.

Key Responsibilities

• Complete and distribute quarterly sales goals workbooks.


• Maintain Delphi data integrity, manage pipeline and booking reporting, and support sales team administration.


• Maintain BI tools including Amadeus BI, NinjaCat, Digital Marketing Dashboards through PowerBI


• Administer content distribution systems including IcePortal, ContentHub, and Yext


• Oversee user management for key systems like Asana, Revinate, and Google Marketing Platform


• Ensure that all sales and marketing systems are correctly set up, with accurate interface mapping between each system.


• Monitor digital spending and performance throughout the month and call out opportunities as needed.


• Work with Commercial Success team to conduct quarterly digital audits and implement system or content updates as needed.


• Conduct bi-annual HOD audits for Content Hub and update systems accordingly.


• Oversee monthly email report card distribution and support email capture reporting and storage processes.


• Pay and reconcile invoices related to commercial systems and vendors.


• Troubleshoot system issues and coordinate with vendors for upgrades, integrations, and enhancements.


• Develop, maintain, and implement SOPs and best practices for all owned systems.


• Work with Commercial Success Manager, Director and VPs to identify opportunities to optimize processes, automate reporting, and improve commercial workflows.

Required Qualifications

• A Bachelor's degree or equivalent work experience. 4+ years’ experience in hotel sales systems, marketing systems, or commercial analytics required.


• Advanced expertise in Delphi FDC required


• Strong Power BI and advanced Excel reporting skills required.


• Experience with CVENT, Revinate, ZoomInfo/Engage, NinjaCat, and Ice Portal is preferred but not required.


• Experience reconciling invoices, budgets, and paid media spend.


• Ability to audit, manage, and maintain large datasets with strong attention to detail.


• Experience developing SOPs, training materials, and system documentation.


• Excellent analytical, organizational, and time management skills.


• Strong written and verbal communication skills with the ability to present complex data clearly.

Salary range for this position is $90,000 to $110,000 annually.