Sales BDC Manager

We are seeking an experienced and motivated Sales BDC Manager to lead our Sales Business Development Center (BDC). This role is responsible for managing a team of BDC agents and overseeing the handling of all incoming sales calls and internet leads. The Sales BDC Manager plays a critical role in driving showroom traffic by ensuring timely, professional lead response and consistent appointment setting, while educating every prospect on the unique, customer-focused nature of our dealership.

Key Responsibilities

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  Manage, coach, and develop a team of Sales BDC agents to ensure consistent performance and accountability

  
  


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  Oversee the handling of all incoming sales calls, internet leads, texts, and chats

  
  


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  Ensure every lead is responded to promptly, professionally, and thoroughly

  
  


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  Drive appointment setting as the primary performance objective of the BDC

  
  


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  Ensure that all prospect questions are answered accurately and in a timely fashion

  
  


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  Train and reinforce proper phone, email, and text communication best practices

  
  


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  Ensure every prospect is clearly educated on the unique benefits, processes, and value proposition of our dealership

  
  


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  Monitor lead response times, contact rates, appointment show rates, and conversion metrics

  
  


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  Review call recordings, lead activity, and CRM usage to maintain high standards

  
  


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  Work closely with Sales Management to align BDC strategy with inventory, promotions, and sales objectives

  
  


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  Maintain CRM discipline, ensuring accurate notes, follow-up tasks, and lead status updates

  
  


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  Develop and refine scripts, word tracks, and processes to improve customer experience and results

  
  

Qualifications

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  Proven experience in an automotive Sales BDC or Internet Sales role

  
  


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  Prior BDC management or team leadership experience strongly preferred

  
  


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  Strong phone skills and ability to coach others on effective communication

  
  


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  Deep understanding of appointment-driven sales processes

  
  


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  Highly organized with strong attention to detail and follow-up

  
  


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  Comfortable holding team members accountable to performance metrics

  
  


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  Experience working with automotive CRM systems

  
  


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  Professional demeanor with a customer-first mindset