Sales BDC Representative

Job Title: Sales Business Development Center (BDC) Agent

Department: Sales
Reports To: Sales Manager

Job Summary

The Sales Business Development Center (BDC) Agent is responsible for managing inbound and outbound customer communications to generate showroom appointments and support vehicle sales. This role serves as the first point of contact for prospective customers and plays a critical role in delivering a positive customer experience while driving sales opportunities.

Essential Duties & Responsibilities

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  Respond promptly and professionally to inbound leads via phone, text, email, and digital platforms

  
  


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  Make outbound calls to follow up on internet leads, unsold showroom traffic, and service-to-sales opportunities

  
  


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  Qualify customer needs and schedule appointments for the sales department

  
  


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  Maintain accurate and detailed customer records in the CRM system

  
  


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  Confirm appointments and perform follow-up communications to maximize show rates

  
  


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  Collaborate closely with sales managers and sales consultants to ensure a seamless handoff of appointments

  
  


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  Follow dealership scripts, processes, and compliance guidelines while maintaining a natural, customer-focused conversation

  
  


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  Meet or exceed individual and team performance goals (calls, appointments set, appointments shown, sales support)

  
  


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  Provide exceptional customer service and represent the dealership in a professional and positive manner

  
  


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  Participate in training, coaching, and performance reviews as required

  
  

Qualifications & Skills

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  High school diploma or equivalent required

  
  


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  Prior experience in automotive BDC, call center, or sales environment preferred

  
  


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  Strong verbal and written communication skills

  
  


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  Comfortable with high-volume outbound and inbound calls

  
  


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  Ability to handle objections and maintain professionalism in challenging situations

  
  


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  Proficient with CRM systems and basic computer applications

  
  


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  Strong organizational skills and attention to detail

  
  


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  Self-motivated with a goal-driven mindset

  
  

Work Environment & Schedule

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  Fast-paced dealership environment

  
  


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  Schedule may include evenings and weekends

  
  


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  Position may be hourly, salary, or hourly plus performance-based incentives

  
  

Performance Metrics May Include

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  Calls made/received

  
  


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  Appointments set

  
  


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  Appointment show rate

  
  


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  Customer response time

  
  


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  Sales conversion support

  
  

Physical Requirements

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  Ability to sit for extended periods of time

  
  


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  Ability to speak clearly and professionally for extended periods

  
  


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  Occasional standing or walking within the dealership