Sales Consultant

Customer Engagement & Sales Process

• Greet customers promptly and professionally in the showroom, on the lot, and through digital leads.


• Conduct needs assessments to understand customer preferences, budget, and vehicle requirements.


• Present new and pre-owned vehicles, highlighting features, benefits, and value propositions.


• Facilitate test drives and explain vehicle technology, safety features, and warranty options.


• Guide customers through the full sales process, from initial contact to vehicle delivery.

Sales Performance & Goal Achievement

• Meet or exceed individual sales volume, gross profit, and performance objectives.


• Follow dealership sales processes and best practices to ensure consistency and accountability.


• Maintain accurate deal documentation and ensure timely submission of all required paperwork.


• Support dealership initiatives, promotions, and manufacturer programs.

Customer Experience & Relationship Building

• Deliver a transparent, professional, and pressure-free buying experience.


• Maintain strong NPS (Net Promoter Score) performance through exceptional customer care.


• Follow up with customers after delivery to ensure satisfaction and address questions or concerns.


• Build long-term relationships to drive repeat business and referrals.


• Handle customer objections or concerns professionally and escalate when appropriate.

Personal Marketing & Community Representation

• Actively market oneself as a representative of Woody Anderson Ford through approved channels.


• Utilize social media, digital tools, and personal networking to generate leads in alignment with dealership guidelines.


• Participate in dealership-approved community events, promotions, and outreach initiatives.


• Represent Woody Anderson Ford in a professional, positive, and brand-consistent manner at all public-facing events.


• Support dealership marketing campaigns by sharing approved content and engaging with the local community.

Inventory Knowledge & Product Expertise

• Maintain up-to-date knowledge of all new and used inventory, including features, pricing, and availability.


• Stay informed on manufacturer incentives, financing programs, and dealership promotions.


• Work with inventory managers to locate vehicles that meet customer needs.


• Assist with merchandising efforts such as vehicle placement, cleanliness, and presentation.

Digital Lead Management

• Respond promptly and professionally to internet, phone, and text inquiries.


• Use the dealership CRM to track customer interactions, follow-ups, and appointment scheduling.


• Maintain accurate customer records and activity logs.


• Support online sales initiatives and digital retailing tools as required.

Collaboration & Team Support

• Work closely with Sales Managers to structure deals and ensure compliance with dealership policies.


• Coordinate with Finance Managers to ensure a smooth transition to the finance process.


• Support the delivery team to ensure vehicles are clean, fueled, and ready for delivery.


• Participate in sales meetings, training sessions, and dealership events.

Professional Development & Compliance

• Attend required sales training and manufacturer certification programs.


• Stay compliant with dealership policies, legal regulations, and ethical sales standards.


• Maintain a professional appearance and conduct at all times.


• Continuously develop product knowledge and sales skills.

Qualifications

• High school diploma or the equivalent


• Minimum 2 years of commissioned sales experience


• Previous automotive sales experience preferred, but not required


• Strong communication, interpersonal and customer service skills


• Ability to work flexible hours, including evenings and weekends


• Self-motivated with a strong desire to succeed in a performance-based environment


• Comfortable using CRM systems, digital tools and technology


• Valid driver's license and good driving record