Who We Are
At C.A. Ferolie, we pride ourselves on maintaining strong traditions of excellence and providing our valued clients with tailored sales and marketing solutions since 1947. Our teams are made up of enthusiastic, experienced, and knowledgeable professionals who consistently exceed expectations.
As a family-owned and operated company, we have the flexibility to invest locally in talent, relationships, and professional development while delivering industry-leading results for our clients and customers.
Overview of the Role
The Sales Development Manager will be responsible for growing C.A. Ferolie’s business within the Convenience Channel across the New England territory.
This role will manage relationships with convenience retailers, distributors, wholesalers, and assigned clients to achieve assortment, merchandising, pricing, promotional, volume, market share, and profitability objectives.
The ideal candidate will bring a strong understanding of the New England convenience market and established relationships with key industry partners. Experience working with organizations such as EG America, Core-Mark, Global Partners, Nouria Energy, and other regional convenience retailers and distributors is highly preferred.
The Sales Development Manager will provide strategic recommendations and tactical execution in support of client objectives while helping customers achieve their category growth goals.
What You Will Do
- Develop and manage relationships with convenience retailers, distributors, wholesalers, and key decision-makers throughout the New England territory.
- Identify and pursue new business opportunities with regional and national convenience operators while expanding the distribution, assortment, and presence of assigned client brands.
- Demonstrate a strong understanding of client products, policies, personnel, objectives, and go-to-market strategies.
- Collaborate with clients to establish realistic sales objectives and develop strategies to grow volume, market share, distribution, and profitability.
- Build and maintain productive relationships with key convenience customers and distributors, including organizations such as EG America, Core-Mark, Global Partners, Nouria Energy, and other regional operators.
- Develop a strong understanding of the New England convenience retail landscape, including customer structures, distributor networks, category dynamics, competitive activity, and emerging market opportunities.
- Monitor and analyze market trends, customer trends, promotional activity, consumer behavior, demographic shifts, competitive activity, and industry best practices.
- Provide fiduciary management of client and customer relationships across innovation, assortment, pricing, promotional programming, shelving, distribution, and claims management.
- Present new products, promotional programs, category recommendations, and strategic business opportunities to customers and distributors.
- Support customer category growth objectives through data-driven recommendations, strong execution, and ongoing business reviews.
- Manage customer and client expectations while maintaining accurate records, forecasts, promotional plans, pricing information, and sales reporting.
- Manage and access company SharePoint sites, customer portals, client portals, and other internal platforms required to successfully manage the business.
- Establish professional and frequent communication with clients, supervisors, associates, customers, distributors, and other business partners.
- Elevate business risks, service issues, customer concerns, and growth opportunities in a timely and professional manner.
- Work collaboratively with internal sales teams, client teams, distributors, and customer contacts to ensure successful execution of sales programs.
- Participate in training and development programs designed to strengthen communication, organization, analytical, presentation, negotiation, and leadership skills.
- Act as a collaborative team member who is honest, professional, and forthright in all business interactions.
- Adhere to C.A. Ferolie’s Code of Business Conduct and all company policies and procedures.