Sales Development Representarive

About Us

Santa Fe Mazda is a premier automotive dealership representing Mazda in the Northern New Mexico area. We pride ourselves on providing exceptional customer experiences through professionalism, transparency, and teamwork. We are seeking a motivated and customer-focused Sales Development Representative (SDR) / Appointment Setter to join our dynamic team and help drive growth by engaging prospective customers and setting qualified appointments for our sales staff.

Position Summary

The Sales Development Representative / Appointment Setter plays a critical role in the dealership’s success by managing inbound and outbound leads, following up on customer inquiries, and scheduling showroom or virtual appointments. This position requires excellent communication skills, a proactive attitude, and a customer-first mindset to build rapport and drive qualified traffic to the dealership.

Key Responsibilities

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  Handle incoming sales inquiries via phone, email, text, and online platforms.

  
  


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  Conduct outbound follow-up calls to potential customers generated from marketing campaigns, referrals, and lead lists.

  
  


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  Qualify leads through effective questioning to determine customer needs, interests, and buying timeframe.

  
  


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  Schedule appointments for the sales team, ensuring all relevant customer details are accurately recorded in the CRM system.

  
  


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  Maintain consistent follow-up communication to nurture leads who are not yet ready to purchase.

  
  


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  Collaborate with the sales and marketing teams to optimize lead conversion and appointment show rates.

  
  


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  Track performance metrics such as call volume, appointments set, and conversion rates.

  
  


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  Provide exceptional customer service, maintaining a positive and professional demeanor in all interactions.

  
  


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  Stay knowledgeable about dealership inventory, promotions, and financing options to effectively communicate value to customers.

  
  

Qualifications & Requirements

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  High school diploma or equivalent required; college degree preferred.

  
  


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  1–2 years of experience in sales, customer service, or automotive BDC (Business Development Center) preferred.

  
  


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  Excellent verbal and written communication skills.

  
  


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  Strong organizational and time-management abilities.

  
  


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  Proficient with CRM systems (e.g., VinSolutions, Impel Ai, DealerSocket) and Microsoft Office Suite.

  
  


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  Ability to handle a high volume of calls and emails while maintaining attention to detail.

  
  


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  Positive attitude, self-motivated, and results-driven.

  
  


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  Must be comfortable working in a fast-paced, team-oriented environment.

  
  

Compensation & Benefits

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  Competitive base salary plus performance-based bonuses or commissions.

  
  


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  Health, dental, and vision insurance options.

  
  


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  Paid time off and holidays.

  
  


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  Employee vehicle purchase and service discounts.

  
  


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  Opportunities for professional development and career advancement.

  
  

Why Join Santa Fe Mazda?

At Santa Fe Mazda, you’ll be part of a team that values integrity, growth, and customer satisfaction. We provide the tools, training, and support you need to succeed and grow your career in the automotive industry.

To Apply:
Submit your resume and a brief cover letter outlining your experience and why you’d be a great fit for this role.