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Sales Development Representative

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Job Description - Sales Development Representative

Robbins Recruiting has partnered with a leader in the roofing industry who is seeking their first Sales Development Representative (SDR) to support their growing inside sales operation. This role is key to turning marketing leads into qualified appointments. The SDR will follow up on purchased leads, manage inbound opportunities from lead platforms and make outbound calls to book high-quality estimates across multiple branches and service offerings.

This is a sales-focused position with a blend of base pay and commission, ideal for someone who’s confident on the phone, sharp with technology, and motivated by performance.

Key Responsibilities

    • Outbound Sales & Lead Qualification
    •  Make outbound calls to warm leads from aggregators like Angi, HomeAdvisor, and Google Local Services Ads (LSA)
    • Handle objections and use proven talk tracks to book qualified appointments
    • Qualify leads based on service type, property details, and scheduling availability
    • Understand and clearly communicate the services we offer across multiple branches (roofing, gutters, siding, windows, repairs, replacements, etc.)

    • CRM & Technology Use
    • Use ServiceTitan to manage lead flow, schedule appointments, and maintain accurate records
    • Navigate other tools and platforms such as Hatch (for lead nurturing), LSA dashboard, and lead aggregator portals (Angi, Networx, etc.)
    • Log into multiple platforms daily to follow up, track lead statuses, and pull lead details

    • Customer Experience & Follow-Up
    • Provide exceptional customer service via phone, text, and email
    • Follow up with prospects in a timely and professional manner
    • Coordinate with sales and other branch-level teams to ensure a smooth handoff of appointments

    • Reporting & Performance Metrics
    • Meet or exceed targets for outbound calls, appointments set, and conversion rates
    • Track performance in dashboards and tools provided by the Inside Sales Manager

    • What We’re Looking For
    • 1+ year of experience in outbound sales, inside sales, appointment setting, or a similar phone-heavy role
    • Strong communication and objection-handling skills
    • Comfortable with technology and able to manage multiple software tools daily
    • Experience with CRMs (ServiceTitan preferred) and lead platforms like Angi and LSAFamiliarity with Hatch or similar lead nurturing tools is a strong plus
    • Familiarity with “speed to lead” processes and workflows
    • Organized, motivated, and able to work in a fast-paced environment
    • Able to learn and retain details about different branch offerings and services
    • Spanish speaking is a PLUS

    • Compensation & Benefits
    • Base Salary: $37,000 - $41,000 ; With the opportunity to double annual salary through performance-based incentives for setting appointments and sales.
    • Full benefits (medical, dental, vision, PTO, etc.)
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