Job Description - Sales Development Representative
Our Mission
At UWorld, we believe that academic excellence is the pathway to opportunity. Our mission is to transform educational outcomes by providing educators and students with the highest quality, most rigorous learning tools available. Join us in shaping the future of College, Career, and Military Readiness (CCMR) in high schools across the country.
About the Role
The Sales Development Representative (SDR) is a foundational role in our College Readiness division, focused on driving new business opportunities for our AP-aligned instructional and assessment programs. This role is crucial for connecting UWorld’s solutions with district administrators and educators who are focused on boosting their academic accountability ratings (like CCMR) and increasing student performance on college-level exams.
The successful candidate will be a highly motivated self-starter with exceptional communication skills and a passion for education and measurable student success.
Key Responsibilities
1. Lead Generation and Outreach
Targeted Outbound Prospecting: Conduct strategic research to identify and target high-potential school districts, specifically those with a clear need for CCMR and AP performance improvement.
Multi-Channel Communication: Execute personalized, high-volume outreach campaigns using phone calls, email, and LinkedIn to schedule introductory meetings for the Account Executive team.
Value Proposition Articulation: Clearly and concisely communicate the measurable impact of UWorld’s AP-focused solutions on student achievement and CCMR indicators.
2. Lead Qualification and Nurturing
Needs Analysis: Conduct thorough qualifying calls to understand a prospect’s current challenges, budget, authority, need, and timeline (BANT).
Content Strategy: Partner with Marketing to utilize case studies, white papers, and webinars, nurturing leads until they are sales-qualified opportunities.
3. CRM Management and Reporting
Data Integrity: Meticulously track all sales activities, prospect interactions, and lead status updates in the CRM (Salesforce) to ensure accurate reporting and pipeline forecasting.
Performance Metrics: Consistently meet or exceed monthly targets for calls, emails, qualified leads (SQLs), and set meetings.
Required
1+ years of experience in Sales Development, Business Development, or a high-volume outbound calling environment, preferably in the B2B SaaS or Education Technology (EdTech) sector.
Exceptional written and verbal communication skills, with the ability to articulate complex solutions clearly.
Proficiency with CRM software (e.g., Salesforce) and sales engagement platforms.
Competitive compensation (contingent on experience)
Opportunities for rapid professional growth and career pathing into an Account Executive role.
On-site group fitness classes & a relaxed work environment
At UWorld, we believe strength is derived from the talents, ideas, and experiences of a diverse workforce. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other protected class. UWorld is proud to be an equal opportunity employer providing a drug-free workplace. If you have a disability or special need that requires accommodation, please let us know.
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