Sales Development Representative

Sales Development Representative Overview:

Reporting directly to the Sales Director, the Sales Development Representative (SDR) will be responsible for generating interest and qualified leads with target school districts within assigned territories. The SDR will work actively with our field sales team to identify target school districts and implement outreach cadences to generate and qualify leads for our products. The SDR will also work extensively within our marketing automation tools to identify, develop, and qualify leads for our field sales team. This role also manages and maintains our lead process protocols to ensure all qualified sales leads are properly distributed and tracked in our sales support systems. Our Sales Development Team thrives on culture and collaboration, so working together 2-3 days a week in one of our two offices - Halcyon, Alpharetta and Glencastle, Grant Park - is required.

Sales Development Representative Responsibilities: 

• Generate new business pipeline primarily through outbound prospecting


• Occasionally answer inbound sales phone calls and monitor website chat platform


• Identify and verify lists of target school districts and key contacts within


• Work strategically with your field sales partner on a Go-to-Market strategy


• Design effective outbound prospecting sequences to effectively contact target school districts


• Work with Sales Development Manager to monitor daily, weekly, and monthly performance and adjust as necessary to meet and exceed objectives


• Ensure all qualified leads are properly processed and distributed to appropriate field sales resource


• Utilize marketing automation tools to identify potential lead activity and effectively engage for potential qualification by our field sales team

Sales Development Representative Requirements:

• Four (4) year college degree, or equivalent (2 years business development experience is a plus)


• Achiever - High energy, high activity personality and personal drive


• Coachable - Seeks out, accepts, and implements feedback to improve performance


• Curious - Desire to learn and grow quickly


• Organized - Effectively manage time and resources for high-output performance and productivity


• Assertive - A strong and confident personality, while not being aggressive


• Collaborative - Help build, grow, and improve this team together


• Excellent communication skills – A compelling and persuasive communication style


• Sales tech experience - Primarily Salesforce, SalesLoft, and 6sense to maximize performance and efficiency


• Adaptability - Easily adjusts to change in a fast-paced environment


• Interested in developing a potential field sales career