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Sales Development Respresentative

icon building Company : Execo
icon briefcase Job Type : Full Time
icon geo-alt Scottsdale, Arizona

Job Description - Sales Development Respresentative

Summary of the Role
As the Sales Development Representative, you will spearhead the identification and qualification of new business opportunities, focusing on enterprise-level law firms, corporate legal teams, and similar markets. You’ll collaborate closely with both marketing and sales teams to maintain a robust pipeline of high-quality leads. This role requires a proactive, strategic, and results-focused professional with a proven track record in B2B SaaS—preferably in AI or Legal Tech. Experience with Contract Lifecycle Management (CLM) solutions is a major plus.

What you will do:
Lead Generation & Prospecting
  • Identify high-potential prospects within target sectors, especially mid-sized to enterprise-level legal departments and law firms.
  • Engage prospective customers via multi-channel outreach (calls, emails, social platforms, etc.), consistently following up to nurture interest.
  • Leverage your knowledge of AI and legal technology trends to tailor your outreach and demonstrate value.
Pipeline Management
  • Qualify and evaluate incoming leads, assessing product fit, budget potential, and decision-making authority.
  • Accurately document all interactions, insights, and lead status updates in the CRM (Salesforce, HubSpot, or equivalent).
  • Collaborate with Sales Managers and Account Executives to ensure a seamless hand off qualified leads.
Product & Industry Expertise
  • Develop comprehensive knowledge of our Generative AI solutions, focusing on how they address common legal pain points, including contract management.
  • Stay updated on market shifts, competitive products, and best practices in legal tech to position our solution effectively.
  • Educate prospects on the benefits of integrating AI-driven tools, particularly around CLM (if relevant to their needs).
Cross-Functional Collaboration
  • Provide feedback to the marketing team to refine campaigns and targeting strategies based on prospect interactions.
  • Work closely with product teams to stay informed on feature updates and roadmap items, ensuring accurate prospect communication.
  • Share market insights and emerging trends that can influence product development or sales strategies.
Performance & Reporting
  • Consistently meet or surpass monthly targets (e.g., calls made, emails sent, demos booked, leads qualified).
  • Prepare and present regular SDR metric reports (conversion rates, pipeline velocity, etc.) for leadership.
  • Continuously optimize outreach strategies to enhance lead quality and increase the overall sales pipeline.
What you bring:
  • A bachelor’s degree in Business, Communications, Marketing, Law, or a related discipline—or equivalent practical experience.
  • 1-3 years of sales experience in an SDR or similar role.
  • Strong communication skills, both verbal and written, with the ability to articulate ideas clearly and confidently.
  • High levels of curiosity, coachability, and self-motivation—someone who thrives in a fast-paced, evolving environment.
  • A growth mindset and the ability to receive and apply feedback effectively.
  • A passion for learning and the discipline to master a consultative sales approach.



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