Sales Director

The Director of Marketing is responsible for fulfilling sales goals and creating and maintaining a positive image of the property with the residents, the community and other staff. The Director of Marketing supports other team members through cooperative action and communications.

Duties:

• Work closely with the Executive Director in development and execution of the marketing plan.


• Responsible for meeting the sales goals of the community.


• Actively participate in the daily sales building efforts: conducting discovery and tours, luncheons, special events, inquiry follow-up and telemarketing with potential leads and prospects. This includes weekend hours and evenings.


• Work with Executive Director/Business Office Manager to coordinate move-ins and move-in dates.


• Maintain marketing budget.


• Maintain a working knowledge of all computer systems and software.


• Maintain confidentiality of business policies and procedures, residents and prospective residents’ information.


• Maintain good, active relationships with all residents and their families.


• Achieve and/or exceed referral expectations through development and implementation of an effective referral marketing plan.


• Maintain list of show rooms and vacant apartments.


• Maintain and communicate current product information to staff (pricing, program changes, policy changes and promotional programs).


• Update competitive information bi-annually or when changes occur and communicate to management team.


• Possess an understanding of the aging process and needs of older adults.


• Attend all required training, in-service and staff meetings.


• Encourage teamwork through cooperative interaction with co-workers and other departments. Support a positive and professional image through action and dress.


• Communicate effectively and interact positively with the Executive Director and other department heads.


• Perform all other duties as assigned.

Education and Experience:

• Must be able to speak, read and write in the English language.


• Must possess, as a minimum, a high school degree or equivalent.


• One (3) year experience in working in Senior Housing Required.


• Organization and communication abilities and effective interpersonal skills.


• Experience with computers to include e-mail programs, word processing, spreadsheets, and databases.


• Prefer related experience in seniors housing.


• Previous sales and marketing experience.


• Must have current drivers license with good MVR and reliable transportation.