Sales Director

About Us

Scotch is building the next-generation operating system for beverage alcohol retailers — combining POS, payments, back office, and e-commerce into a platform purpose-built for liquor stores.

We’re modernizing one of the oldest industries in the world: the $1.6T beverage alcohol market. Our platform helps retailers run more efficiently through streamlined payments, inventory management, reporting, and day-to-day operations.

Our founding team includes leaders from Skupos (acquired in 2023), Drizly (acquired by Uber), and engineering leaders from top technology companies. We’ve raised $28M from VMG, First Round, Lerer Hippeau, Watchfire, and Toba Capital, alongside angels including the founder of Drizly and early executives from Toast. Forbes has recognized Scotch as a leader in the liquor retail technology space.

Position Overview

Scotch is seeking a Sales Director to help liquor stores across the country modernize their operations. You'll be selling a full operating system — hardware, software, payment processing, and e-commerce — to small business owners who are ready to leave outdated technology behind. This is a high-activity, high-reward role at a fast-moving company with real upside.

Key Responsibilities

• Sell the Scotch POS and operating system to liquor store owners


• Own a mix of inbound and outbound activity, calling on stores five days a week


• Serve as the trusted technology expert for your buyers — small business owners — helping them understand how Scotch saves time and grows profit


• Collaborate with the onboarding and support team post-close to ensure smooth merchant transitions, stepping in as needed on your own deals

Qualifications & Skills

• Proven sales experience in SMB technology or the beverage alcohol industry


• Confidence selling to and communicating with small business owners


• Self-starter mentality with a track record of hitting and exceeding targets


• Comfort in an autonomous, performance-driven environment


• Genuine enthusiasm for technology and modern sales enablement tools


• Experience working in the retail liquor or broader BevAlc space


• Must be located in Massachusetts

Nice to Haves

• Existing relationships in the retail liquor or broader BevAlc space


• Experience selling hardware + software bundles or multi-product platforms


• Familiarity with POS, payments, or e-commerce solutions

Compensation & Benefits

• $150,000 OTE ($100k base + $50k uncapped commission)


• Competitive equity package


• Comprehensive medical, dental, and vision coverage — 75% premium covered for employees


• Company-sponsored 401(k)


• Unlimited flexible PTO — we actively encourage you to use it

Why Scotch?

• Be part of something early: Join a category-defining company with real momentum and room to shape how we go to market


• Sell a product people need: Liquor store owners have been underserved by technology for decades — you're bringing them something genuinely better


• Grow with the company: As Scotch scales, so do the opportunities — in comp, scope, and responsibility


• Win with a great team: Low ego, high output, no assholes — a culture built to attract and keep top performers

Scotch is an equal opportunity employer. We value diverse perspectives and are committed to creating an inclusive environment for all employees.