Sales Director

About NOVO

NOVO is the integrated technology partner for small and mid-sized businesses, based in Dallas/Fort Worth, Texas. We bring AI advisory, cybersecurity operations, regulatory compliance, cloud and Microsoft platform deployment, managed IT, and Microsoft licensing together under one roof — enterprise-grade depth at SMB-calibrated economics. As a Microsoft Direct CSP and Solutions Partner with Microsoft Advanced Support, we operate inside the full Microsoft commercial cloud, and we run as one team rather than six specialty practices. Our values, STAIRS — Security, Trust, Accountability, Innovation, Respect, Service — shape how we scope, deliver, and support every customer. Innovation without compromise.

NOVO is seeking a Sales Director that will accelerate SMB growth across a variety of industries, reporting directly to company founders. This key leadership position is responsible for developing and driving the sales strategy, managing the sales team, and achieving revenue targets for the organization. This role requires a strategic thinker with strong leadership skills, excellent communication abilities, and a proven track record in sales management. This is a player/coach role today: you will set the cadence, standards, and pipeline discipline for a small, growing team — Account Executives, Customer Success, and the Channel Account Manager — while carrying a personal book of business at a reduced quota and modeling the sales process you expect the team to run. It is designed to grow with you: as the team builds out and produces consistently, the role transitions to full-time sales leadership without a personal bag. You will partner directly with ownership on go-to-market strategy, hiring, territory design, and that transition. The primary qualification for this position is a proven track record of significant revenue growth in a technology services sales management role.

Key Responsibilities - What You'll Do

Sales Strategy and Planning

• Develop a strong understanding of NOVO’s services, solution offerings, target markets and competitor activities.
  
• Develop and implement a comprehensive sales strategy that drives revenue growth and achieve sales targets.
  
• Set annual sales targets, budgets, and forecasts, and ensure these are met or exceeded.
  

Revenue Growth

• Drive revenue growth by identifying and pursuing new sales opportunities and expanding the customer base.
  
• Carry a personal book of business and close net-new opportunities directly, demonstrating NOVO’s sales process end to end — while the team is being built.
  
• Develop and maintain strong relationships with key clients and stakeholders.
  
• Oversee the negotiation and closing of major deals and contracts.
  

Team Leadership and Development

• Recruit, train, lead, mentor, and motivate the sales team to achieve their and team targets.
  
• Establish team performance goals, structured KPI’s, and achievement strategies.
  
• Conduct regular performance evaluations and provide ongoing training and development to enhance the skills of the sales team.
  
• Foster a positive and high-performance culture within the sales department.
  

Sales Operations

• Manage the day-to-day operations of the sales department, including sales processes, pipeline/forecast reporting, and the CRM system to track all opportunities and activities.
  
• Ensure accurate and timely sales reporting and analysis to inform strategic decisions.
  
• Focus on continuous improvement and optimize sales processes to improve efficiency and effectiveness.
  
• Manage complex sales cycles with multiple decision-makers, presenting cost-benefit analysis to client executives.
  

Cross-Functional Collaboration

• Collaborate with marketing, internal technologists (pre-sales), administration and executives to ensure a cohesive approach to market and sales processes.
  
• Provide feedback to company team members based on customer and market insights to help shape solution offerings and marketing strategies.
  

Budget Management

• Develop and manage the sales department budget, ensuring optimal allocation of resources.
  
• Monitor expenses and implement cost-saving measures as necessary.
  
• Prepare and present regular financial and sales performance reports to senior management.
  

Customer Relationship Management

• Conduct regular meetings with existing clients to understand future needs analysis and identify areas of opportunity.
  
• Proactively work with existing clients to execute contract renewals.
  

Qualifications - What You Bring

The ideal candidate will have a strong background in hiring and managing sales teams that impact revenue growth. Candidates with experience in B2B AI, MSP/MSSP technology services sales, Microsoft licensing, cybersecurity and compliance will be prioritized.

• BA/BS degree in business or technology or equivalent relevant experience.
  
• At least five (5) years of demonstrated success in a B2B sales management role with a proven revenue growth track record.
  
• Competitive with strong initiative and positive leadership skills.
  
• Strong organizational, strategic, and analytical thinking skills.
  
• Ability to develop and critically analyze a sales pipeline and forecast in a CRM environment.
  
• Ability to travel up to 25%.
  
• Strong technology solutions/services selling expertise.
  
• Live in the Dallas/Fort Worth Metro-plex area
  
• Natural-born US citizen
  

Desired

• Experience with cloud technologies such as AI, Microsoft Azure, Office 365 and related Microsoft licensing.
  
• Telemarketing & cold call experience.
  
• Regulatory compliance knowledge (HIPAA, Sarbanes-Oxley, NIST, CMMC, PCI, etc.).
  
• Cyber Security product/service knowledge experience.
  
• MBA, advanced degree, and/or certifications are a plus.
  

Benefits & Compensation

• Health Insurance

• PTO and Holiday Pay

• Uncapped commission program  

• Opportunity for growth