Sales Director Sales Director

Position Summary

The Sales Director drives the community's sales efforts, develops and executes quarterly marketing plan, reaches occupancy goals, and follows Century park's standards in accordance with all laws, regulations and Century Park standards. Reports to the Executive Director.

Qualifications

Must have a bachelor's degree in marketing, public relations, or related field from accredited college or university or equivalent experience
Must have at least (1) one year experience, (3 years preferred) in successful sales experience
Senior living experience preferred

Primary Job Responsibilities

Administrative and Planning

Plans, develops, executes, drives and evaluates community's strategic marketing plan
Maintains compliance with budget and labor and expense control utilizing spend down sheet for department expenditures
Ensures leads database is accurate and current
Ensures waitlist is accurate and current
Ensures list of primary and secondary referral sources in local market is accurate and current
Ensures marketing and sales reports are accurate and timely
Completes competitive analysis annually and as needed of competitors in local market
Audits current residents to determine where they resided before moving into community
Conducts demographic analysis to determine highest concentrations of prospective residents in local market

Sales and Marketing Focus

Increases overall resident census and achieves specific occupancy targets
Spends time outside community identifying and cultivating relationships with referral sources
Closes the sale effectively with prospective residents and families
Increases awareness of the community and Century Park in the local community at large
Participates in local marketing events, health fairs, civic organization events, etc
Plans and hosts marketing and waitlist events
Communicates upcoming marketing events to appropriate staff
Develops, arranges and provides customer centered experience tour for inquiries
Develops and oversees inquiry follow up process to turn leads into residents
Participates in conference calls with other Sales Directors within region and company

Supervisory Requirements

Recruits, selects, hires, trains, evaluates, supervises and counsels sales team
Schedules department hours appropriately
Exercises appropriate independent judgment

Additional Requirements

Must have reliable transportation, be willing and able to travel if necessary
Must have excellent written and verbal communication skills
Must have a valid driver's license in current state with satisfactory driving record per Century Park standards
Must be proficient in Microsoft Word, Excel and Outlook
Must demonstrate outgoing, energetic personality with excellent listening skills and ability to persuade others
Must have expert knowledge in field of practice
Must possess ability to work with little supervision and make independent decisions when circumstances warrant
Must understand urgency to build occupancy with ability to gain referrals and build new sources of business
Must have the ability to implement and interpret the programs, goals, objectives, policies and procedures of the sales department
Must demonstrate effective follow through and follow up with prospective and referral source leads
Must demonstrate excellent customer service and hospitality
Must display effective networking skills, account management skills and ability to build rapport and trust quickly
Must demonstrate effective follow through and follow up with marketing leads
Maintains confidentiality of all propriety and/or confidential information
Must understand and follow company policies including harassment and compliance procedures
Displays integrity and professionalism by adhering to Century Park's Code of Ethics and completes all required compliance training

Who We Are

At Century Park Associates, we are dedicated to creating an enriching lifestyle for our residents and a rewarding work environment for our valued associates. We take pride in providing an atmosphere where relationships of trust, leadership and personal ethics are not only valued, but expected of all our associates. Our "people come first" approach ensures that excellence, respect and outstanding service are apparent in all we do as an organization. We believe in caring for and loving our residents and strongly support their ability to continue growing, learning and contributing. Every day, team members at Century Park Associates choose to go beyond their job descriptions, exceeding expectations, on behalf of their residents. They have learned that those who go the extra mile receive rewards happiness of heart and peace of mind.
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