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Sales Leader - Vernal Location

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Job Description - Sales Leader - Vernal Location



Sales Leader – Heritage Auto of Vernal


Location: Vernal, Utah
Compensation: Competitive Salary + Bonus Opportunities
Employment Type: Full-Time | Leadership


Join Our Team in Utah’s Adventure Capital


If you love wide-open spaces, mountain views, and a tight-knit community, Vernal is the place for you. Just minutes from Flaming Gorge and Dinosaur National Monument, Vernal offers the perfect balance of small-town connection and big outdoor adventure.


Heritage Auto of Vernal is growing — and we’re looking for a proven Sales Leader who can build a winning team, create exceptional customer experiences, and lead with passion and accountability.


What You’ll Do




  • Lead, coach, and develop a high-performing sales team.




  • Drive monthly and annual sales performance through process excellence and team motivation.




  • Ensure a guest-first culture in every interaction.




  • Work closely with the General Manager and Heritage leadership team to achieve store objectives.




  • Develop strategies for long-term growth, customer retention, and brand reputation.




  • Manage daily operations including desking deals, inventory strategy, and digital sales tools.




What We’re Looking For




  • Minimum 3–5 years of dealership sales or management experience.




  • Proven success meeting or exceeding sales targets.




  • Passion for leadership and team development.




  • Strong communication and organizational skills.




  • Familiarity with CRM systems, DMS platforms, and digital retailing tools.




Why Heritage




  • Best-in-class pay plan and leadership support.




  • Health, dental, and vision insurance options.




  • 401(k) with company match.




  • Paid time off, holidays, and employee discounts.




  • Family-owned company with 30+ years of community trust.




  • Live where others vacation — enjoy world-class fishing, hiking, and mountain living.






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