Sales Manager

Durango, Colorado

Durango Motor Company operates a little differently than most dealerships. Our focus is on delivering exceptional guest experience in a non-commissioned sales environment that promotes openness, honesty, and trust. This approach allows us to provide the highest level of service across our automotive sales, service, and body shop departments. We take pride in a culture built on teamwork, individual accountability, and strong employee satisfaction.

Nestled in the picturesque San Juan Mountains, Durango, Colorado consistently ranks as one of the most desirable places to live. The area offers top-rated schools, outstanding year-round outdoor recreation, and a thriving arts and culture scene.

As our company continues to grow, we are seeking driven, high-quality professionals who are looking for the right opportunity with significant growth potential. We are currently hiring a Sales Manager to join our team and contribute to our ongoing success.

Pay Scale: $120,000 + Annually

What We Offer

Training & Growth – Paid hands-on training, career development, and clear advancement opportunities
Work-Life Balance – Flexible PTO, sick leave, holiday pay, volunteer time off
Health & Wellness – Medical, dental, vision, supplemental insurance, employer-paid life insurance, employee assistance program, Anytime Fitness discount
Financial Perks – 401(k) with company match, Christmas Club savings/matching, annual boot allowance reimbursement, company uniforms, employee referral program 
Discounts & Extras – Employee discounts on products/services, supportive team culture built on collaboration & learning

Job Responsibilities

• Achieve monthly sales forecasts, volume goals, and gross profit objectives.


• Lead, train, and mentor a team of Sales Consultants to support their performance and development.


• Demonstrate a professional leadership style that fosters enthusiasm, accountability, and teamwork.


• Partner with other dealership departments to maximize operational efficiency and overall profitability.


• Assist Sales Consultants with closing deals and provide ongoing coaching throughout the sales process.


• Build strong relationships with guests and enhance the overall sales experience.


• Develop and maintain rapport with guests to support a consistent and loyal customer network.


• Provide continuous training, guidance, and support to sales staff; help manage all aspects of the sales department.


• Greet and assist all guests entering the showroom or lot, ensuring a welcoming and professional experience.


• Guide guests through vehicle selection by asking insightful questions and actively listening to their needs.


• Clearly explain vehicle features, performance, and benefits to help guests make informed purchasing decisions.

Job Requirements

• Commitment to training and developing sales staff within a collaborative team environment.


• Comfortable working in a performance-based compensation structure.


• Highly energetic, motivated, and enthusiastic throughout the workday.


• Outgoing personality with strong interpersonal skills, especially in handling objections and negotiations.


• Strong customer service and communication skills.


• Valid driver’s license with a clean driving record.


• Willingness to complete a background check for sales licensing purposes.

Physical Requirements

• Frequently sitting, standing, walking, talking, and hearing.


• Occasional balancing, stooping, kneeling, and crouching.


• Ability to lift and move up to 25 pounds.


• Working indoors/outdoors in different weather conditions year-round.

Durango Motor Company is an EEO/AA/Veterans/Disabled employer

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.