Sales Manager

About Company

We are a growing and dynamic company in the Consumer Electronics sector, focused on delivering quality products and strengthening our market presence across Nepal. With a strong distribution and retail network, we emphasize sales growth, channel development, data-driven decision-making, and operational excellence. We provide a professional work environment with opportunities for learning, innovation, and career growth.

Detailed Roles and Responsibility

1. Supporting Channel Schemes

· Assist in designing, implementing, and tracking channel incentive/scheme programs.

· Monitor dealer/retailer participation and performance under each scheme.

· Ensure timely communication of scheme details to field & sales teams.

2. DMS Tracking & Evaluating Performance

· Manage DMS entries and validation for accuracy in sell-in/sell-out data.

· Track scheme participation, claim validation, and performance through DMS.

· Provide performance dashboards to management based on DMS outputs.

3.  Budget Control & Scheme Performance Tracking

· Monitor budget utilization vs allocation for SDs.

· Conduct ROI analysis for each scheme (incremental sales, sell-through uplift).

· Identify low-performing schemes and recommend corrective actions.

4. Business Insights

· Analyze sales, channel, and scheme data to generate strategic insights.

· Support decision-making by identifying growth opportunities and risks.

· Provide trend analysis (sell-out growth, channel performance, product category momentum).

5. Reporting & Circulation

· Prepare and circulate weekly/monthly/ad-hoc reports with insightful commentary, not just raw numbers.

· Ensure data accuracy and relevance in all reporting.

· Align reporting formats with HQ/RHQ and internal CE team needs.

6. Pre-alignment for SD (Sales Deduction)

· Prepare pre-alignment decks, scheme trackers, and insights for Sales Director’s reviews.

· Ensure data readiness for internal/external strategy discussions.

7. Team Support (CE Division)

· Provide regular & ad-hoc reporting support to CE team members.

· Act as data custodian for all channel scheme performance records.

· Coordinate with cross-functional teams (finance, SCM, sales) for report inputs.

· Provide actionable insights to management.

8. Sell-Through Planning & Tracking

· Plan monthly/quarterly sell-through targets for each SKU across regions.

· Monitor weekly sell-through performance and take corrective actions.

9. ND / Channel Stock Tracking & Management

· Track distributor and channel stock levels regularly.

10. Sell-Out Tracking

· Monitor actual consumer sales (sell-out) vs target.

· Identify gaps between sell-in and sell-out and propose corrective actions.

11. Competitor Activity Monitoring

· Observe competitor launches, pricing, promotions, and campaigns.

· Prepare weekly competitor insights report for management and sales teams.

12. Retail Management (New Responsibility)

· Ensure price hygiene – all retail outlets follow the correct MRP/MOP, no unauthorized discounts.

· Monitor retail display hygiene – product placement, POS material usage, visibility of key SKUs.

· Conduct regular retail audits to ensure compliance with brand guidelines.

·  Train retailers on proper merchandising and promotional execution

13. Reporting (CPI & Week Sync Files)

· Maintain CPI (Category Performance Index) files.

· Prepare weekly sync files for management review.

Education & Experience

Minimum Bachelor’s Degree in Management or relevant field with 3- 4 years of experience

Required Skills and Competencies for the above positions:

Strong knowledge of Excel and PPT

Analytical Thinking and Problem Solving

Highly Dedicated and proactive