Sales Manager

Basic Function: Responsible for creating revenues through direct sales efforts necessary to achieve or exceed budgeted expectations, via maintaining existing accounts, prospecting new accounts, and handling customer inquiries. 

Essential Duties:

• Maintains contact with all existing accounts in each market segment.


• Continually qualifies and re-qualifies new and existing accounts.


• Places follow-up phone calls on all leads within 48 hours.


• Maintains a minimum of 50 sales calls per week including 25 personal calls, 5 property tours, and 20 telephone calls.


• Maintains booking activity in accordance with established goals.


• Completes Daily Call Report, Weekly Activity Report and Weekly Call Plan and submits them to the Director of Sales.


• Documents all sales calls or client correspondence using correct forms.


• Participates in weekly Sales meeting on property.


• Maintains Account file information and trace systems as assigned.


• Schedules clients for on-site tours/visits.


• Solicits and books banquet day events food and beverage business (social and corporate).  Assists clients by offering suggestions with regard to set-up, menus, decorations, etc.


• Books Social Room Blocks including Weddings, Family Reunions and Religious.


• Ensures proper use of the Sales System.


• Reviews all upcoming functions on a weekly basis with appropriate department heads.  Ensures distribution of upcoming function sheets to appropriate department heads.


• Adheres to all of AFP Management’s policies and procedures.  (i.e., verifies banquet contracts, methods of payment, deposits, guarantees, etc.)


• Greets customer contact prior to the start or at first break, for each function and maintains contact with operation team &/or contact throughout the function to ensure that all arrangements are satisfactory.


• Follows-up on all completed banquet functions and solicits for future business.


• Sends thank you emails or notes as appropriate to clients at completion of all banquet functions.

Other Duties:

• Performs other duties as assigned.

Essential Requirements:

• High School Diploma


• Minimum of one year of previous Sales experience (preferably hotel sales).

• Successful record of outside sales solicitation and productivity.


• Strong organizational skills to facilitate the coordination of all departments in fulfilling the clients requests.  Must possess ability to handle large amounts of paperwork and to set reasonable priorities.


• Assertive, innovative personality with a high level of initiative to solicit new business and assure that the client’s needs can be met by the particular facility.


• Excellent communication skills both written and verbal enabling one to communicate with other hotel associates, guests, and business clients.


• Requires sitting and typing regularly and mobility enabling one to personally visit existing or perspective clients frequently and to escort clients/guests to all parts of the hotel, as appropriate.


• Valid driver’s license to facilitate personal visits to new or existing clients.

Other Requirements:

• Associate degree in hotel and restaurant management is preferred, but not required.


• Team orientation facilitating interaction with all departments ensuring the achievement of overall property and company goals as well as individual goals.

Training Needs:

• Professional sales training techniques.


• Computer skills training.


• In-depth training of reservation system and the Sales and Marketing Manual.


• Familiarity with AFP Management properties, locations, facilities, etc.


• Training in providing quality guest service.


• Must complete all brand required training in the prescribed time frame.

Career Opportunities:

• Director of Sales